For the second time this year, Optimus displays its collective creative chops in 23 wildly imaginative 30-second “commercials” that will air throughout December on popular cable shows.
The only reference to Optimus-as-sponsor is the name on clever three-second tags produced by the graphics and audio departments.
For the now-airing campaign, called Opti-TV II, 19 staffers in Chicago and Santa Monica offices produced 23 spots within the six weeks allotted them for completion.
The first flight of paid commercials that took off last May was so successful to Optimus in terms of positive feedback and buzz that it opted to run another series.
