An estimated 1,000 guests are expected for the 17th Annual Midwest AICP Show, advertising’s year-end gala and screening of the world’s best commercials Nov. 20 at the Chicago History Museum.
The host committee “thought that the economy would negatively impact our attendance, but it hasn’t,” says Show coordinator Chris Hill, a Digital Kitchen development producer.
Not only is attendance holding up ? other advertising shows this year reported substantial drops in attendance — but the signing of 43 sponsors was a record high for the Show, notes Radar’s Lisa Masseur, sponsorship coordinator.
Guests this year have their choice of two different times at which they can see the presentation of hourlong Show reel.
Of the 54 commercials spots on the reel (in 23 different categories), 16 honors — the most of the show — were won by bi-coastal production company MJZ. Gorgeous Enterprises won four honors and Smuggler and Anonymous Content each earned three.
Chicago work wasn’t entirely snubbed by the 300 international judges, although the DDB/Bud, Element 79/Gatorade, Y&R/SOS and Venable Bell (Outsider) entries barely made a dent in the total.
Screenings are conveniently set for 6:30 and 8:30 p.m. in the Rubloff Auditorium, preceded by drinks and appetizers at 5:30 in the Chicago Room.