Leo Burnett’s Addy Award wins were outright embarrassing in the number of Best, Gold, Silver and Bronze prizes the agency collected in the recent Chicago Addys competition – “celebrating the best in the advertising industry” — at a reception at Resolution Digital Studios.
Of the 300 local agency entries for the 2012 Addy Award entries 152 of them won recognition.
But the night belonged totally to Publicis-owned Leo Burnett, which staggered under what has to be a first among all the local Addy Awards throughout the country: an astonishing grand total of 59 prizes!
It’s a wonder the Burnett creatives had a chance to step off the stage to take a breather, with the awards coming so fast and furiously.
Burnett won five of the top eight awards for various aspects of their “Mayhem” campaign for client Allstate Insurance: the National Addy Best of Show award and Bests for Multimedia Content, Mixed Media, Radio and Television.
It swept the Gold Awards by scooping up nine out of 15, overwhelming with 29 Silvers out of 67 and repeating the triumph with 25 Bronzes out of 70.
Throw in Burnett-owned divisions Lapiz agency and Arc Worldwide, which walked off with another 11 honors, the Publicis-Leo Burnett conglomerate aced a record-breaking (even for them)70 Addy Awards.
Global ideas shop gyro was the next best-in-show, accumulating 15 prizes, including three Best of Categories, four Golds and eight Silvers.
As for the 24 agencies that won the rest of the awards that night, Y&R did itself proud with eight awards, six Silvers and two Bronzes; Draftfcb, Cramer-Krasselt and Two by Four each won four awards.
Other winners of one to three prizes were Euro RSCG, Digitas, Escape Pod, BVK, DDB, Downtown Partners, The Distillery Project, Element 79, Digitas, Marc USA, TRis3ct, Tom Dick and Harry, Accenture, Commonground, G2, Jacobsen Rost, Digital Kitchen and Cows in Trees.
The annual Addy Awards are presented by the American Advertising Federation and the Chicago Advertising Federation. The Addys are billed as “the creative industry’s biggest and most representative competition, attracting more than 40,000 entries annual through local Addy competitions.”
Top winners at the local level move up to district competitions and ultimately vie for honors as one of the best in the National Addy Competition.