Just ahead of the Big Game, Nissan is celebrating one of America’s most sacred game-day rituals, chips and dip, with a playful new social campaign spotlighting the versatility of the 2026 Nissan Rogue. The lighthearted activation stars chef, actor, and unapologetic dip enthusiast Matty Matheson, who introduces the fictional “Nissan Dip Seat,” a tongue-in-cheek invention designed to protect one of football Sunday’s most precious commodities.
The campaign humorously reframes Rogue’s real-world interior engineering as the ultimate solution for transporting the estimated 8 to 12 million pounds of dip Americans consume during the Big Game.
At the heart of the joke is a genuine Rogue feature: the ability to securely install a child seat using LATCH anchors in any rear-row position, including the center seat. Building on that capability, the campaign imagines the Dip Seat as a car-seat-style carrier designed to keep queso, bean dip, and guacamole firmly in place en route to game-day gatherings.
The spot also features a cameo from racecar driver and actress Emelia Hartford, blending humor with a showcase of Rogue’s wide-opening rear doors, flexible seating configurations, and easy installation process. As Matheson clicks the Dip Seat into place, he quips, “That’s seven-layer safety right there,” before adding, “No more scraping ground beef and beans out of the car carpet for this guy.” Watch below:
“With the 2026 Rogue, we set out to design an SUV that fits real life, families, adventures, errands, and yes, even game-day traditions,” said Allyson Witherspoon, chief marketing officer, Nissan U.S. “This campaign celebrates everyday moments with humor while highlighting how the Rogue is engineered around the human experience, with safety, durability, and long-lasting confidence built in from the start. Matty brings an unforgettable energy that makes the story both entertaining and unmistakably Nissan.”
Through the Dip Seat concept, Nissan leans into cultural relevance while reinforcing the practical engineering behind one of its most popular models, turning a familiar game-day pain point into a memorable brand moment.
The Nissan Dip Seat campaign was created in collaboration with TBWA\Chiat\Day New York and launches today across Nissan’s social channels, with additional short-form content rolling out throughout the Big Game weekend.
CREDITS:
BRAND: Nissan USA
CMO: Allyson Whitherspoon
AGENCY: TBWA\Chiat\Day
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