What’s your take on how spot business will shape up in the New Year? Boom or bust? Breakthrough or same old, same old? Glass half full or half empty?
Being a “glass half full kind of person,” talent agent Lynn Hamilton of Shirley Hamilton, Inc., feels Chicago commercial production has “nowhere to go but up,” based on seeing an influx of new clients since the year began.
Indeed, Spank Music composer Mat Morse is even more upbeat. Spank set a record of landing nine new projects within one week.
Music licensing specialist Joy Tillis foresees a good year, too. “It’s based on hearing my agency clients talk about their future plans, and I haven’t heard that for a while.”
On the other hand, Essanay’s Wayne Kubacki states flatly, “Nobody has a clue about the spot business. It’s not likely to change in either direction, but it’s not likely to grow, either.”
