Metro by T-Mobile wants a ten-dollar monthly discount to feel like culture, not math. The carrier’s new “Price Drop Drop” campaign, created by BarkleyOKRP, takes that savings and turns it into fashion, partnering with Chicago streetwear artist Mía Lee on a limited-edition merchandise capsule.
Lee is a South Side Chicago artist whose paintings explore Black identity, cultural legacy, and personal storytelling. Her bold, expressive work has led to collaborations with Chance the Rapper and Urban Outfitters, as well as Metro by T-Mobile.
To make the savings literal, select pieces ship with one hundred twenty dollars tucked into the pocket, the exact annual total customers save under Metro’s new plan. The play reframes a functional price cut as a tangible moment for fans, while signaling Metro’s push into spaces usually owned by fashion and lifestyle brands. Watch the teaser and launch below:
“When Metro dropped prices, it wasn’t about trying to get people to spend more; it was about putting money back in people’s pockets and letting them do what they want with it,” said Rony Castor, SVP, GCD at BarkleyOKRP. “So we thought, let’s show that literally, with a clothing line. And if we’re making merch, it’s gotta be cool. So Mía Lee was a no-brainer, she’s at the forefront of streetwear and culture, and she’s been a joy to work with.”
The drop went live on September 25 with a social-first rollout across TikTok and Instagram, and a new hub at TheMetroDrop.com, built to house future releases as Metro builds a drop culture around the brand. The collection includes a cap priced at $20, a T-shirt priced at $30, and a three-pack of socks priced at $12.
“Partnering with Metro felt natural because they show up the same way I try to, with honesty, intention, and a deep love for where we come from,” said designer Mía. “This collab with Metro isn’t just about fashion. It’s about being seen, being heard and showing pride in where you’re from. I wanted every piece to feel like it could’ve come right off your block.”
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