Sullivan University, a trailblazer in career-focused education, presents The School of Doing, an innovative campaign developed in partnership with Doe-Anderson and directed by the acclaimed filmmaker from Method & Madness, Jessica Batson.
This initiative underscores the university’s unwavering commitment to providing students with practical, hands-on learning experiences, and reflects the collaborative efforts of these three creative forces.
Britt Riley, VP and Group Creative Director at Doe-Anderson, elaborates on the campaign’s vision: “We wanted this campaign to feel as hands-on and engaging as the education it promotes. Our goal was to tell this story with a fresh, modern approach that resonates with today’s students and highlights the immense value of practical experience in education.”
Jessica Batson, renowned for her bold and imaginative storytelling, brings her distinctive style to the campaign. Known for her ability to blend vivid colors and dynamic camera movements, Batson creates surreal yet relatable visuals. With a rich background in both commercial and artistic filmmaking, she was the ideal choice to capture the vibrancy and innovation of Sullivan University’s educational programs.
“The Sullivan The School of Doing campaign was a colorful playground for our team!” Batson shares. “We designed five distinct environments, each rooted in reality but infused with fantastical elements. The campaign immerses viewers in a world brimming with color and inspirational imagery. Working with Sullivan University and Doe-Anderson was a wonderfully creative collaboration. We hope the audience experiences as much joy from the campaign as we did in bringing it to life.”
In the The School of Doing campaign, Batson skillfully highlights Sullivan University’s premier programs, including Culinary and Baking, Digital Technology, and Patient Care. Her direction vividly showcases the hands-on learning that equips students to tackle real-world challenges and seize new opportunities.
Batson’s creative vision has breathed new life into the campaign’s radio, digital, and TV components, perfectly aligning with Sullivan University’s mission to prepare students for success in the workforce.
Method & Madness is a full-service production company that amplifies artists who dare to defy the norm.
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