Did somebody say “Four all beef patties?” In an exciting announcement, McDonald’s is set to bring back the legendary Big Mac in a grander, saucier form for 2024 – introducing the Double Big Mac.
This iconic burger, which was originally called “The Big Attraction,” available at participating McDonald’s locations nationwide, will hit the menus starting January 24th, offering customers a limited-time opportunity to indulge in a larger-than-life experience.
The Double Big Mac takes the beloved classic and elevates it to new heights. Boasting four 100% all-beef patties, this burger promises a meaty feast for enthusiasts. Of course, it wouldn’t be a Big Mac without the signature sauce, and the Double Big Mac delivers generously on that front. Alongside the hearty patties, it features pickles, crisp shredded lettuce, finely chopped onions, and a slice of American cheese, all embraced by the familiar fluffiness of a sesame seed bun.
Originally introduced in March 2020, the Double Big Mac garnered attention just before the onset of the Covid-19 pandemic. Unfortunately, due to the challenges posed by the pandemic, the special sandwich had a short-lived run. Now, McDonald’s is bringing it back, and this time it’s not just a return – it’s a glow-up.
The relaunch of the Double Big Mac is not just about the quantity of patties; it signifies McDonald’s commitment to enhancing its core burger offerings. Expect softer buns, a better sear from adjusted grill settings, and an extra dose of the famed Big Mac sauce. McDonald’s is keen on improving the overall burger experience, ensuring every bite is a delight for its customers.
McDonald’s CEO, Chris Kempczinski, recently shared insights into customer preferences with CNN. Acknowledging a desire for more substantial burgers, Kempczinski stated that the chain is actively working towards meeting this demand. The Double Big Mac serves as a response to this craving, offering a bigger burger without compromising on the convenience and familiar taste that McDonald’s patrons love.
The introduction of larger burgers aligns with McDonald’s strategy to provide value-driven options for its customers. At a time when many seek cost-effective choices, the company aims to deliver a larger, delicious burger at a superior value compared to alternatives.
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This isn’t McDonald’s first foray into expanding the Big Mac lineup. Previous iterations like the Grand Mac and the Mac Jr. showcased the brand’s commitment to offering variety within its iconic offerings. Now, the Double Big Mac takes center stage, promising a satisfying experience for both longtime fans and those looking for something heartier.
As McDonald’s continues to innovate and cater to evolving consumer tastes, the Double Big Mac stands as a testament to the brand’s ability to blend tradition with modern preferences, offering a larger-than-life burger for a limited time.
So, mark your calendars and get ready to savor this double experience starting January 24th.
Mmmmm.
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