mb, Lil Jon, and Kool-Aid man make Yuletide history

6+
Lil Jon

Lil Jon

The Chicago shop captures
the legendary rapper and
the iconic pitcher
at their holiday best
in the new anthem,
“All I Really Want
For Christmas”

In a new spot by mcgarrybown, Kool-Aid Man and Lil Jon unleash a musical collaboration that is well on its way to becoming a Yuletide classic.

All I Really Want For Christmas celebrates, among other things, the duo’s undeniable finesse for using the word “yeah.” Besides shouting the interjection throughout the song, Lil Jon answers the title declaration, “all I really want for Christmas,” with the response, “is everything on my list.”

The video debut for All I Really Want For Christmas is set in a decked-out, rocking holiday house party where Lil Jon, Kool-Aid Man, Santa Claus, and a dancing family are among the guests.

“I’ve recorded with a lotta artists in my time, but never did I think I would collab with Kool-Aid Man,” said Lil Jon. “We both bring the fun anywhere we go…get ready for our collab All I Really Want For Christmas.”

 
ALL I REALLY WANT FOR CHRISTMAS
LIL JOHN & KOOL-AID MAN

 

“It’s not every day people hear a song from two icons like Kool-Aid Man and Lil Jon,” adds Rachel Drof, Marketing Director, Beverages, Kraft Heinz. “We love finding unexpected moments to bring fun in to peoples’ lives, and hope this epic kollaboration brings some joy and plenty of “OH YEAH” moments to people everywhere this holiday season.”

The video for All I Really Want for Christmas has earned Reel360’s Reel Ad of the Week honors. The song is available on all streaming platforms — the perfect way to bring fun to any holiday gathering.

 
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

 
About Lil Jon
For the last decade plus, the words “YEAH,” “OK,” and “WHAT” have been synonymous with multi- platinum, Grammy award winning artist Lil Jon. He has been one of the most prominent figures in music and pop culture alike, performing for hundreds of thousands of fans with Usher & Ludacris, Afrojack, Steve Aoki, Pitbull, TLC (on FOX’s American Idol), Yandel, LMFAO and Sydney Samson just to name a few. In 2014, Lil Jon proved once again he’s a powerhouse artist teaming up with DJ Snake for their smash hit “Turn Down For What,” which created a massive worldwide craze. His consistent hitmaking has earned him legions of fans which is evident as Lil Jon has won BMI’s Songwriter of the Year award as well as scored eight Billboard Awards (for the two hit Usher tracks “Yeah!” and “Lovers and Friends”), a Grammy, a Radio Music Award, a BET award, two MTV Video Music Awards, and an American Music Award.

 
Credits
Client: Kraft Heinz
   Vikramjeet Singh : Vice President Marketing – U.S. Beverages, Snacks and Deserts
   Rachel Drof: Marketing Director
   Eileen Suh: Associate Brand Marketing Manager
   Maya McDonald: Social Media Manager

Creative Agency: mcgarrybowen Chicago
   Tom Smith: Group Managing Director
   EB Jackson: Account Director
   Jennifer Raeber: Account Supervisor
   Lucy Bahler: Account Executive
   Sydney Spreen: Assistant Account Executive
   Kurt Fries: Chief Creative Officer
   Michael Straznickas: Executive Creative Director, Art
   Dave Reger: Executive Creative Director, Copy
   Scott Rench: Associate Creative Director, Art
   John Wrend: Associate Creative Director, Copy
   Max Franklin: Associate Art Director
   Shawna Ross: Executive Director, Strategy
   Kevin Kovanich: Director, Strategy
   Lauren Hurlburt: Community Manager
   Steve Ross: Director of Content Production
   Sara Martin: Producer
   Joann Baker: Director, Business Affairs
   Alica Townsend: Senior Business Manager
   Jerry Krenach: Managing Director, Global Music Production
   Libby Morris: Music Producer

Music Supervision: Good Ear Music Supervision
   Morgan Thoryk, Music Supervision

Production: Club Paradise
   Brad Bischoff: Director & Editor
   Alex Hidalgo: Executive Producer

 
Send your campaign updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.

6+
BackTalk