Lewis Williams named to AdWeek’s Creative 100 List

Lewis Williams

Lewis Williams

AdWeek recently listed
Lewis Williams,
Chief Creative Officer of
Communications Group
on the 2018
Creative 100 List.

Honored for his leadership in developing first-class collaborations to produce award-winning campaigns, Lewis Williams is recognized amongst notable leaders in advertising, entertainment and art, both locally and abroad.

Other creatives listed include acclaimed filmmaker, Ava Duvernay, rapper Cardi B, and Jamal Dauda, Global Head of Music at WeTransfer, to name a few.

“We at Burrell have always known Lewis to be one of the best in the industry,” said Fay Ferguson, Co-CEO at Burrell Communications. “His talent and creativity are second to none and we are proud that his expertise is recognized amongst the masses in our industry. He leads by example and inspires with passion.”

“After working with Lewis for many years, his level of creativity and thinking continues to amaze me,” added McGhee Williams Osse, Co-CEO at Burrell Communications. “We are honored and proud to have him as a leader at Burrell. He is a creative committed to helping brands connect with multicultural audiences in authentic, compelling and engaging ways.”

Williams is an award-winning creative leader and storyteller with extensive experience in total and multicultural marketing. As a thinker across platforms, including digital and traditional, he strives for both breakthrough and effective solutions.

Throughout his career, he has created work for major brands, such as McDonald’s, Toyota, Comcast XFINITY, Walmart, AARP, P&G, American Airlines, Budweiser, Walt Disney World, Allstate, Miller Lite and Verizon among others. Currently in his role of CCO of Burrell Communications, he leads a staff of 30 which includes creatives, producers, broadcast business and digital artists.

“I am honored to be listed amongst the best in the industry,” stated Williams. “However, my work is far from complete. There are too many stories that we still must tell, and it’s not only my duty, but a privilege, to help brands connect, represent and honor multicultural and ethnic cultures like never before.”

Continuing the winning momentum, Burrell Communications was named to AdAge’s 2018 Agency A-List, recognized by AdAge as the #1 agency targeting African Americans, and awarded Best Multicultural Campaign from Mediapost in the automotive category for Toyota.

The agency also received several awards and recognition for Comcast XFINITY, including the American Advertising Federation’s Mosaic Award, three wins at the 2018 FAXIES Awards (public affairs campaign, corporate social responsibility campaign and integrated marketing campaign), and the first-ever EMMA Wall of Distinction honoring companies with a proven commitment to excellence in multicultural marketing by winning the most EMMAs year-after-year since 2013.

About Burrell Communications Group
Celebrating more than 40 years of best-in-class transcultural communications, Burrell Communications Group is the largest U.S. agency specializing in communications to diverse audiences. The agency is known for its strategic thought leadership and creativity. The foundation of its success lies in uncovering rich insights and a deep understanding of the Black community. Burrell’s strong relationship with the Black community has influenced the development of humanitarian campaigns, such as Black Is Human, The Fatherhood Initiative, and Allies of Innocence.

Send your creative news to Reel Chicago Editor Dan Patton, dan@reelchicago.com.