Roger Stanton plans to have his company, which produces and distributes job search video over multiple platforms, become a 24/7 national cable network in the next few years.
“It could happen quickly,” says Stanton, CEO of Job Search Television Network (JSTN). “In each market over 20,000 job openings are going all the time. All we need are 2% of those to be a 24/7 network.”
“Job boards and text postings are dying,” he says. “Monster has been down six straight quarters.”
In Chicago, JSTN runs three hours a day on Comcast and two hours a day in San Francisco, Boston and central Iowa. Stanton expects to be in the top 10 U.S. markets by the end of the year.
JSTN uses an assembly-line model to cost-effectively produce a high volume of 60-second “video job reports:” CNN-style anchored presentations of job offerings generated from employer-supplied scripts, as well as three-minute company profiles.
The also videos air on Justin.tv and JSTN’s own site, and are optimized for transmission via social networking sites and mobile devices.
A key distinction of JSTN’s videos is a proprietary technology that embeds metrics in the content, so employers can track how often, where, when, and for how long a video is viewed or reposted.
“On the job boards, when people see a page of openings, they’ll just click and apply to all of them [in their field] without reading what they are, so the employer gets thousands of resumes, 99% of which are not applicable to the job,” Stanton says.
“Video provides the client with a more qualified and informed candidate, who has a deeper and clearer understanding of the job.”
