As a devout Philadelphia Eagles (“Iggles”) fan it really does pain me to write anything positive about THAT team in Dallas. But DDB Chicago has created a new video for client Miller Lite that tastes great.
To kick off the football season, Milwaukee-based beer brand partnered with former tight end and longstanding Miller Lite fan, Jason Witten, to surprise a group of select diehard Dallas football fans with beer deliveries at their homes.
“Miller Lite believes in celebrating and rewarding fans because not only are we football fans at heart, but we’ve enjoyed almost 30 years as the official beer of Dallas football,” said Anup Shah, Vice President, Miller Family of Brands. “We chose loyal fans who hold true to their love of the game, their team and their beer. When Jason Witten arrived at their door in his Miller Lite gear to surprise them with ice cold beers, the reactions were priceless.”
Directed by Gifted Youth’s Sergio Cilli, the minute-plus online video features Witten surprising Dallas viewing parties with the delivery, hanging with them, drinking with them and even signing autographs on Miller Lite cans. Watch below:
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“This was a perfect way to kick off the season,” said Witten. “For me, it’s always been about the fans. They deserve to be celebrated, so when Miller Lite offered me the chance to surprise some of the most loyal Dallas football fans, I couldn’t turn it down. Plus, I got to enjoy a couple of Miller Lites along the way.”
According to a DDB spokeswoman, although fans knew they were being filmed by Miller Lite, they had no idea that Witten would be arriving at their door, cooler in hand. Highlights of the video include fans’ surprise reactions to Witten’s arrival, a group running a football play with him, and one fan declaring, “oh my gosh, we just drank a Miller Lite with Jason Witten.”
Miller Lite is The Only Beer of the Dallas Cowboys and has been a Sunday staple for football fans for years. With only 96 calories and 3.2 grams of carbs, it is perfect for watching games on football Sunday.
The videos are genuine and bring a real smile to a viewer’s face. Witten comes across as a natural on camera and may have a broadcasting career ahead of him. The video would be a “Reel Ad of the Week,” however I bleed green and I just can’t. But great job, DDB. Great job.
Credits
Client – Miller Coors
Anup Shah, VP Miller Family of Brands
Sheryl Rosa, Activation Marketing Director
Caroline Flood, Associate Marketing Manager
Kirby Nardo, Senior Manager, Marketing Communications
DDB Chicago, Creative Agency
Ari Weiss, Chief Creative Officer, DDB North America
John Maxham, Chief Creative Officer, DDB Chicago
Diane Jackson, Chief Production Officer, DDB Chicago
Myra Nussbuam, SVP Group Creative Director
Nick Stoner, Associate Creative Director
Nick Howard, Associate Creative Director
Jason Cohen, Copywriter
Sarah Berkley, Art Director
Keith Jamerson, Executive Producer
Adam Battista, Sr. Producer
Kiska Howell, SVP Group Account Director
Sara Abadi, Account Director
Katelyn Ledford, Account Supervisor
Katie Sullivan, Account Executive
Patrick O’Rouke, Strategy Director
Darren Allison, Sr. Strategist
Nicholas Papaleo, Senior Sound Designer, DDB Audio
Cameron Aper, Audio Producer, DDB
Gifted Youth, Production Company
Sergio Cilli, Director
Anthony Ficalora, Executive Producer
Dal Wolf, Managing Director
Optimus, Post Production Company
Mike Berg , Editor
Jenny Schaye, Edit Assistant
Tracy Spera, Executive Producer
Color Grading: Nice Shoes
Colorist: Gene Curley
Olson Engage, PR Agency
Source: DDB, Chicago
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.
