How One World’s Michael Neumann beat winter

While Chicago was shivering in subzero weather, One World Productions’ Michael Neumann was in Florida shooting three 30-second spots for Key West Tourism’s “Come as You Are” campaign currently airing on national cable.

Key West’s nightlife is promoted in the first spot, “as many destinations roll up the sidewalks when the sun goes down,” said CD Dorn Martell, of Tinsley Advertising, Miami, the Keys’ agency.