Highdive Advertising and Airheads launched the new Airheads Have More Fun campaign across a multitude of platforms, including Hulu, Roku, and more.
The campaign is directed by renowned creative director, Harry Einstein of Dummy Films, who is known for his memorable and unconventional commercials for clients like Crest and Kayak. Highdive and Airheads were last seen making headlines with the Airheads Candy Chicken Sandy in 2021.
“Where there’s Airheads Candy, play isn’t far behind. People have always played with Airheads. Shaking the bars to make them into a ball or shaping them like putty,” says Co-Founder and Chief Creative Officer at Highdive, Chad Broude. “This gives us license to be a little hyperbolic, showing that people who eat Airheads have more fun — making for out there, memorable work.”
HOWDY
REFLEXES
HORSES
DOCTOR
As a society we play less and less. And even the things we consider play now have some sort of competition element to it.
The new campaign is all about how people who eat Airheads just have more fun. But taking it to new hyperbolic heights. In one spot a couple of cowboys look on mystified as another cowboy trots in eating Airheads riding a hippo. In another spot a routine trip to the doctor turns into the doctor playing his kid patient like a drum set.
“At the core of Airheads Candy has always been a playful spirit. And we wanted a campaign that reminds people of that. It’s about the true spirit of play. Imaginative, carefree, just for the fun of it play,” states Craig Cuchra, VP of Marketing for Perfetti Van Melle.
Full Credits List:
Client: Perfetti Van Melle / Airheads
Ad or Campaign: Airheads Have More Fun
VP of Marketing North America: Craig Cuchra
Brand Director, Airheads: Chris Borges
Senior Brand Manager, Airheads: JR Reall
Associate Brand Manager: Andreina Tirado Amaya
Agency: Highdive
Co-Founder/CCO: Chad Broude
Co-Founder/CCO: Mark Gross
Creative Director / Art Director: Philipe Diao
Creative Director / Copywriter: Aaron Cathey
Copywriter: Jim Lemaitre
Managing Partner, Account and Strategy Lead: Megan Lally
Account Director: Julie Merkin
Assistant Account Executive: Audrey Yin
Head of Production: Jen Passaniti
Producer: Kam McAllister
Director of Business Affairs: Kelley Beaman
Production Business Manager: Annie Paganini
Production Company: Dummy Films
Director: Harold Einstein
Producer: Michael Kanter
1st AD: Michael Parziale
Offline Edit: Arcade
Executive Producer / Partner: Sila Soyer
Executive Producer: Crissy DeSimone
Producer: Andrew Cravotta
Editor: Dave Anderson
Assistant: Samuel Barden
VFX: The Mill
Senior Producer: Rachel Burke
Head of Production: James Babiarz
Creative Director, Head of CG Los Angeles: John Leonti
Creative Director, Joint Head of CG: Ben Turner
Color: CO3
Senior Producer, Short Form: Kevin Breheny
Head of Commercial Color: Tim Masick
Mix/Sound Design + Finish: 1986
Executive Producer: Becca Sita
Sound Design/Mix: Steve Aguilar
