A big activation
follows-up on the
“Love It or You
Really Love It”
campaign while paying
homage to HVR super fans
You can never take your love of ranch too far, so on National Ranch Day — Sunday, March 10 — mcgarrybowen and Hidden Valley Ranch will be creating the biggest bottle of ranch yet, standing 24 feet tall, right in the heart of Las Vegas.
It’s all taking place at the Brooklyn Bridge outside the New York, New York Hotel on the Las Vegas strip from 11-12 p.m. PT on National Ranch Day.
GIANT BOTTLE EN ROUTE TO VEGAS
In addition to the super-sized ranch bottle construction, the brand will also be throwing a BYOC (Bring Your Own Container) celebration, inviting fans to bring any size bottle or container they can carry and have it filled with ranch dressing. You bring it, Hidden Valley Ranch will fill it.
And, since it wouldn’t be National Ranch Day without dippable foods, free pizza, chicken wings and more also will be available.
The activation is all part of the ongoing campaign Love It or You Really Love It, which pays homage to HVR super fans and underscores the surprising, saucy, and unapologetic nature of Hidden Valley Ranch.
So, of course, on a day that for Hidden Valley Ranch is larger than life — National Ranch Day — HVR and mcgarrybowen are building the biggest bottle of ranch yet.
GIANT BOTTLE IN LAS VEGAS
Send your campaign updates to Reel Chicago Editor Dan Patton, firstname.lastname@example.org.