Geletka+ is making waves with two new national campaigns that highlight its growing reputation for bold, fast-moving creative. The Chicago-based full-service agency, known for its radically collaborative model and ability to solve problems with speed at scale, is entering the second half of 2025 with serious momentum. Breakthrough national campaigns for ClearChoice Dental Implant Centers and It’s Skinny, along with key senior hires, signal a period of accelerated growth and expanded creative firepower.
Geletka+ has been added to TAG — The Aspen Group’s roster to develop creative work for ClearChoice Dental Implant Centers. The agency also recently debuted a new integrated campaign for It’s Skinny Pasta, titled It’s That Simple.
ClearChoice Dental Implant Centers Campaign
ClearChoice is one of the leading providers of permanent teeth the same day of surgery – backed by decades of expertise and a Lifetime Warranty on premium arches.
For millions of Americans living with severe dental issues, a smile can be a daily source of stress, embarrassment, or isolation. Smiles Built for Life meets patients in that moment, with a message of real hope. The campaign is designed to reinforce ClearChoice as the pioneer of same-day, full-arch dental implant treatment, offering not just speed, but peace of mind through a permanent, personalized solution.
“This is about changing the conversation,” said Marcelle Parrish, Chief Marketing and Commercial Officer at ClearChoice. “We’ve seen new players enter the category with big promises. But we believe no one has the scale, clinical model, or experience to deliver what we do—permanent teeth, same day, done right. Our patients want to stop worrying about their smile. This campaign shows them they finally can.”
Voice of Doubt
The campaign is headlined by a national broadcast spot titled Voice of Doubt, which gives emotional voice to the inner concerns and hesitations of people living with tooth loss. The ad’s tone is both raw and hopeful, inviting viewers to imagine a different future, and a different kind of provider. To bring this vision to life, ClearChoice partnered with independent creative agency Geletka+.
Geletka+ led creative strategy, concept development, video production, and photography. The process was deeply collaborative, with input from patients, doctors, researchers, and internal teams alike.
The result is a fast-turn, 360 campaign with thousands of assets spanning TV, digital, social, print, and in-center content, each tailored to engage patients at key decision-making moments.
“This wasn’t just about making ads,” said John Geletka, Founder and CXO of Geletka+. “It was about building a brand platform that speaks directly to real human concerns and offers a permanent solution. ClearChoice is uniquely built to deliver on that promise, and we wanted the work to reflect that with emotional honesty and bold simplicity.”
It’s Skinny Pasta Campaign
The work celebrates the brand’s unique positioning and taste-first appeal while setting the stage for new packaging slated for 2026. Awarded to Geletka+ earlier this year, the It’s Skinny Pasta campaign spans digital video, social content, influencer activation, and shopper marketing. It aims to drive trial and reframe the pasta alternative as delicious, easy, craveable, and guilt-free.
“When you’re building a breakout brand, every partner matters,” said Bryan Guadagno, Founder of It’s Skinny. “We made a big bet on a small agency, and Geletka+ went all in. From strategy to storytelling, they helped us shape a campaign that’s bold, clear, and built for the pace we’re moving. They didn’t just understand the brand, they amplified it.”
“We’re proud to bring modern creative thinking and production to categories that deserve bold, meaningful storytelling,” said John Geletka, Founder and CXO of Geletka+.
These campaigns reflect the agency’s radically collaborative model — combining strategy, storytelling, and fast execution. With an expanding client list and a growing team, Geletka+ continues to carve out a reputation for high-impact work and agile creative delivery.
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