French Butter is stirring things up with the addition of Timothy Hogan to its director roster and the expansion of its national sales team through a partnership with The Cre8tors. The announcement was made by Founding Director/DP Brett Froomer and Executive Producer Irec Kriske.
Hogan, an acclaimed director and cinematographer, brings a sharp eye for detail, lighting, and composition, honed from his early career in still photography. Known for his mastery of liquids, motion control, and high-speed cinematography, Hogan has crafted striking campaigns for brands like Absolut Vodka, Tommy Hilfiger, Calvin Klein, Johnnie Walker, Gucci, and Chanel.
“Tim has that rare ability to make a simple pour of liquid look like art,” says Froomer. “He’s a true magician when it comes to tabletop cinematography, and I can’t wait to see how he pushes the boundaries of our creative work.”
For Hogan, joining French Butter is about more than just creative opportunities—it’s about collaboration and mentorship.
“I was drawn to the energy of this team,” says Hogan. “French Butter is family-owned, woman-owned, and deeply invested in fostering creativity. Brett has a wealth of experience, and I’m excited to be part of a company where I can grow, experiment, and learn.”
Hogan’s signature style leans into visceral, kinetic visuals, often incorporating robotics, high-speed cameras, and dynamic motion effects. He’s less about the conventional “bright and pretty” and more about drama, texture, and seduction—a perfect fit for French Butter’s refined approach to food and beverage storytelling.
“I love taking tabletop cinematography beyond the expected,” says Hogan. “I want to create work that’s immersive and unforgettable.”
The Cre8tors Join French Butter’s Sales Team
In addition to Hogan’s arrival, French Butter has brought on Jenny Lumpkin and Dani Jackson of The Cre8tors to oversee sales efforts on the East Coast and national brand partnerships.
“Dani and Jenny are powerhouses in the industry,” says Kriske. “They bring fresh energy, deep agency relationships, and a progressive approach to representation. We’re excited to have them championing our roster.”
Lumpkin, who has long admired French Butter’s work, sees this as a perfect pairing.
“French Butter is one of the most respected tabletop production companies in the industry,” notes Lumpkin. “Their work speaks for itself, and we’re honored to help expand their reach. We’re looking forward to cooking up some amazing projects together.”
With Timothy Hogan’s cinematic expertise and The Cre8tors’ strategic sales expansion, French Butter is setting the stage for a bold new chapter in tabletop and food cinematography—one filled with stunning visuals, innovative storytelling, and irresistible flavor.
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