FCB’s ‘Whopper Detour’ wins Cannes Titanium

“Whopper Detour”

On the fifth and final day of Cannes 2019, FCB continued its history-making winning streak, bringing home its first Titanium ever, and celebrating its re-emergence as an industry titan.

This illustrious award recognizes provocative, boundary-breaking campaigns that signify a new direction for the industry and move it forward.

 
CREATVITY — CANNES LIONS
WHOPPER DETOUR (BURGER KING MEDIA CASE STUDY)

 

Adding one Titanium, one Gold and one Silver to its collection, FCB has amassed 51 total Lions this year, including a tremendous five Grand Prix, 18 Gold, 12 Silver and 16 Bronze, making it the network’s best-ever showing at Cannes. The FCB network Cannes Lion wins span a variety of offices and clients around the globe.

This year’s incredible success is an overwhelming testament to FCB Global CCO Susan Credle’s creative vision and mandate, which has been expertly infused into the global network’s trailblazing creative work.

FCB Worldwide CEO Carter Murray’s dedication to building and maintaining its diverse talent pool has elevated FCB by fostering a uniquely inclusive environment where talent is valued above all else.

FCB New York has so much to celebrate after a sensational week at the Festival, finishing strong with the Titanium on the final day for Whopper Detour, on behalf of Burger King. This monumental campaign has amassed 12 total Lions this year, including two Grand Prix, five Gold, three Silver and one Bronze.

FCB Ulka took to the stage as it was honored with its first Gold Lion this week in the category of Sustainable Development Goals — Quality Education for “The Open Door Project,” on behalf of The Millennium School.

An unbelievably proud moment for the agency, “The Open Door Project” is a path-breaking initiative to induce more private schools to create space for underprivileged kids, giving them an education they would otherwise miss. The breakthrough project was also awarded a Bronze trophy at yesterday’s festivities.