Award-winning Liz Taylor moves from global executive creative director at Ogilvy & Mather Chicago to become FCB Chicago’s chief creative officer on Sept. 15, replacing Todd Tilford, who remains with the agency, and joins FCB global CCO Susan Credle at the top of the Interpublic-owned agency.
Taylor will partner with CEO/President Michael Fassnacht to lead the 750-person shop and work on such accounts as Fiat and Clorox, newly won this year, Radio Flyer, digital work for Humana and others.
“We are excited to welcome Liz, whose relentless drive for creative excellence will help push our clients’ brands and businesses even further,” says Fassnacht.
“Her commitment to strong collaboration across all of the diverse disciplines within FCB Chicago will be key as we continue to elevate our work across all channels and platforms.”
In addition to her four years at Ogilvy, Chicago native Taylor was creative director at Tribal DDB, VP/CD at Element 79 and started her career at JWT in 1993, spending eight years there as copywriter, ACD and partner. Throughout her career, she worked on Kimberly-Clark, Pepsi, Wrigley, Gatorade, Altoids and Budweiser, among other accounts.
“Carter (Murray, global CEO), Susan and Michael all want to invigorate the FCB brand, and there’s a great deal of momentum happening with major client wins, new business opportunities and the best Cannes performance in agency’s history,” Taylor said.
Todd Tilford, who joined FCB Chicago in 2011 and was instrumental in creating the agency’s in-house Lord + Thomas 35-person production studio, will continue to work on select clients in Chicago and partner with Credle on key initiatives.
“Todd has played a critical role at FCB Chicago,” said Credle in a statement. “He elevated the work, delivered a record number of creative awards, brought in new business and established a leading-edge discipline in creative content and design. In his new role, Todd will have even more opportunity to focus on what he loves most: guiding and making the work.”