CRAMER-KRASSELT CHAIRMAN /CEO Peter Krivkovich candid internal memo Wednesday telling the staff why the agency fired two-year old client Panera Bread. He said whatever they did, how hard they worked, the results they gained, the client found fault with, not to mention politics getting in the way.
In the end, “no amount of money makes it worthwhile,” Krivkovich concluded.
No sooner had emails, tweets and texts sailed into cyberspace about an agency firing the client, Panera Bread responded to the memo that turned up in Advertising Age.
Not so, said Panera chief marketing officer Michael Simon. In short, the agency wasn’t delivering the goods. “They’d been producing some new work but while the ads were good, they weren’t breakthrough enough.”
Cramer-Krasselt didn’t offer further comment.
Panera said it told C-K it was going to open the account for review and has since reached out to about eight agencies.
LOCAL 478 TODAY HOSTS IATSE’S District 9 Convention at its Northwest Side training center, presided over by the International’s president Matthew D. Loeb, who is based in Boston. The all-day convention will hear reports from delegates from locals in Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota and Wisconsin.
“We’re thrilled to have the convention here,” says 476 president Brad Mattys. The last time District 9 convened here was in 2011.
WHILE IN CHICAGO to launch the new musical, Sting’s “The Last Ship” acclaimed screenwriter and playwright (and Chicagoan) John Logan has been camping at ARU to work on his new Showtime series “Penny Dreadful,” a frightening psychological thriller that weaves together classic horror origin stories into a new adult drama.
GIANT HEALTHCARE AGENCY CAHG’s Chicago-based Robin Shapiro, EVP/CCO of the company’s three offices, was appointed chairperson of the The Global Awards World’s Best Healthcare & Wellness Advertising™. The 20th annual event will be held in November, in New York.
Robin is also the US Healthcare Professional (HCP) Hub Leader for the TBWA\WorldHealth global network, of which CAHG is a part.
The Best Healthcare & Wellness Awards are a division of New York festivals, owned by Jimmy Smyth, the original founder and owner of Optimus.
FOR THE 9TH out of the festival’s 13 years, Trio Video is supplying HD trucks ad tech support to the Bonnaroo Music & Arts Festival now through June 15 at the 700 acre “Farm” in Manchester, Tenn., headlined by John Elton, Kanye West, Lionel Ritchie and a cast of thousands. More than 90,000 people are expected to attend.
OPTIMUS IS HOSTING AICP Midwest’s upcoming serious June 18 meeting on “Audits, Claims and Other Bad Things,” 4:30-6:30 p.m. The other bad things to be discussed include compliance agreements, federal and state regulations, fines, union agreements, etc.
The TEAM Companies’ Mark Egmon moderates the panel: TEAM’s Carl Zucker, VP Production Business Affairs; Jane Nuñez, AICP VP/Labor Relations; TEAM’s Kit Woods, Senior Advisor Talent Division and CPA Jerry Catalano, Catalano, Caboor & Co. TEAM’s Mark Egmon moderates.
SAVE THE DATE – June 19 –for “75 Minutes with Joe Chappelle,” hosted by the recently revived Independent Feature Project (IFP). The Chicago native, the EP on “Chicago Fire,” will talk about his experiences on such great TV shows as “CSI Miami,” “Fringe” and “The Wire.”
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