After
a month-long
competitive review,
the brand moves
its creative to
the newly created unit
fifty5Zero
Pass DDB Chicago a Blue Moon.
The agency announced last week that client Chicago-based MillerCoors has decided to move creative responsibilities for its Blue Moon brand to fifty5Zero, a newly created unit of DDB.
According to a spokeswoman, this is the same parent company that spearheaded the resurgence of Miller Lite and whose affiliate agency, Alma, helped shape the April re-launch of the Mexican import Sol.
The move comes a month after MillerCoors began a competitive process to re-assign creative duties of the Belgian White Belgian-Style Wheat Ale, the nation’s top-selling craft beer brand.
Bryan Ferschinger, the MillerCoors vice president of marketing for innovation and national crafts said, “Since taking over Miller Lite responsibilities a year ago, DDB has made a strong mark, leading the Hold True creative campaign, reigniting the brand’s competitive side and refining its iconic visual ID. We’re confident that the agency’s proven track record of producing clearly differentiated, impactful work will further elevate and grow the Blue Moon brand." Here’s an example of the DDB’s Miller Lite work:
Paul Gunning, President and Chief Operating Officer of DDB/U.S. had this to say about the agency’s win, “We couldn’t be happier that our relationship with MillerCoors continues to grow and we’re honored they tapped fifty5Zero to lead the creative for the beloved Blue Moon brand. We’re eager to help distinguish Blue Moon’s position in the craft beer category and create new opportunities for the brand to grow and advance.”
The Reel Team always likes to see a good Chicago agency win a new major account. Cheers, DDB!
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.
