WPP HIRED LEYLA TOUMA DAILEY as chief creative officer presiding over two of its agencies, Cavalry and Y&R, who moved over from Leo Burnett, where she’d been SVP/CD since 2014.
Earlier, multi-award winning Dailey had been VP/CD at Arc World and had spent 10 years in various creative capacities at DigitasLBi. Brands she’s worked on over the years include Kellogg, Disney, Walgreen’s, KitchenAid, Coke, Philip Morris and MillerCoors.
In her new position, Dailey oversees creative for both agencies, making her the third exec, along with chief strategy officer Karl Turnbull and CEO Marty Stock, whose responsibility extends to both shops.
AFTER THREE DECADES at Ogilvy & Mather Chicago — the past 11 years as VP/ partner, Director of Production Business Management — Marie Goss has joined The TEAM Companies as vice president overseeing its talent payroll and business affairs group programs in TEAM’s Near North Chicago office.
Goss’ addition strengthens the company’s Chicago production business affairs support, which includes Felicia Watkins, Cramer-Krasselt’s former VP / director of business affairs.
Goss’ spent 31 years in various business affairs management positions at Ogilvy. Clients she worked with include S.C. Johnson, Unilever, Miller Coors and Kimberly Clark. She was a key liaison for Ogilvy’s international agencies by providing production guidance and legal and network clearance.
TOP CHANGE AT DIGITASLBI CHICAGO with the elevation of Morgan Carroll to managing director and ECD, previously ECD of both the agency’s Chicago and San Francisco offices. He replaces Doug Ryan who was upped to president of DigitasLBi North America, reporting to CEO Tony Weisman.
SCHAFER CONDON CARTER is introducing Seven Daughters’ “Yes You Can” digital media campaign to support the alcohol brand’s first line of wine in a can.
Via Evite, the effort reaches women who are hosting and attending gatherings that align with the Seven Daughters brand voice.
With programmatic partner, Yieldbot, the campaign reaches women based on real-time intent signals. “We like that she is very close to a purchase occasion as a host or guest,” SCC says.
A pre-roll video shows the canned brand against a variety of backdrops and with accompanying copy: “You can bring it on a boat, in a tote, on a hike, on a bike, to a show or anywhere you want to go.”
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