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Columnist: Reel Chicago

Tribeca 2025: Vince Lawrence and the revolutionary beat of Move Ya Body
  • FILM

Tribeca 2025: Vince Lawrence and the revolutionary beat of Move Ya Body

By Reel Chicago Apr 24, 2025
In Move Ya Body: The Birth of House, director Elegance Bratton doesn’t just document a genre — he resurrects a movement. The film pulses with history, culture, and soul, pl...
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Burrell acquires Fitzco, launches vision for first Black-Owned agency network
  • REEL BUSINESS

Burrell acquires Fitzco, launches vision for first Black-Owned agency network

By Reel Chicago Apr 23, 2025
In a groundbreaking move set to reshape the advertising landscape, Burrell Communications Group has acquired Atlanta-based Fitzco, a 42-year-old full-service marketing agency. ...
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Pringles and Miller Lite unite for Summer snack
  • REEL BUSINESS

Pringles and Miller Lite unite for Summer snack

By Reel Chicago Apr 23, 2025
Just in time for grilling season, Pringles and Miller Lite have joined forces for a first-of-its-kind flavor collaboration that’s destined to dominate summer snack tables. In...
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DDB goes full crunch with surreal new campaign for SKITTLES POP’D
  • CREATIVE

DDB goes full crunch with surreal new campaign for SKITTLES POP’D

By Reel Chicago Apr 23, 2025
What happens when chewy goes crunchy? According to DDB Chicago, the answer is an identity crisis—and they’re helping fans laugh (and scream) their way through it in the lat...
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REEL WOMEN Celebrates: Susan Betteridge, CCO
  • REEL WOMEN

REEL WOMEN Celebrates: Susan Betteridge, CCO

By Susan Betteridge Apr 22, 2025
Susan Betteridge is the Chief Creative Officer and a founding Partner at Dame Creative, a female-led advertising agency she helped launch in early 2020. Since its inception, Da...
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1986 Studios supercharges Post Production with new hires
  • REEL MOVES

1986 Studios supercharges Post Production with new hires

By Reel Chicago Apr 22, 2025
1986 Studios, the in-house production engine of acclaimed creative agency Highdive, is leveling up its capabilities in a major way. With the addition of three heavyweight hires...
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The Visionworks difference: making eyecare simple, not extreme
  • CREATIVE

The Visionworks difference: making eyecare simple, not extreme

By Reel Chicago Apr 22, 2025
Leo Chicago has rolled out a fresh and witty new campaign for Visionworks, reframing how we think about eye care—not by taking it to the extremes, but by simplifying it. P...
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Danny Trejo gets soft—really soft—in New Huggies campaign
  • Reel Ad of the Week

Danny Trejo gets soft—really soft—in New Huggies campaign

By Reel Chicago Apr 21, 2025
You know Danny Trejo as the tattooed, machete-wielding tough guy who doesn’t flinch in a firefight. But in a hilarious new ad from Leo Chicago for Huggies, the Hollywood hard...
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Chicago is the unseen co-star of Ryan Coogler’s Sinners
  • FILM

Chicago is the unseen co-star of Ryan Coogler’s Sinners

By Reel Chicago Apr 21, 2025
​Ryan Coogler's Sinners has made a significant impact at the box office, debuting with $45.6 million domestically and $63.5 million worldwide during its Easter weekend releas...
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Master Lock rebrands and drops first campaign in decades
  • CREATIVE

Master Lock rebrands and drops first campaign in decades

By Reel Chicago Apr 21, 2025
For the first time in decades, Master Lock is redefining its brand identity — and it's doing so with longtime creative agency partner Laughlin Constable. The launch of a bold...
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The ladies take over the streets in The Chi S7 trailer
  • CHICAGO MADE

The ladies take over the streets in The Chi S7 trailer

By Reel Chicago Apr 18, 2025
Payback is going to be a mother, or so claims The Chi's new poster, just released by Showtime. The network has released the official trailer and key art for the highly anticipa...
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Governor Pritzker announces $653m in Illinois 2024 production spend
  • PRODUCTION CENTRAL

Governor Pritzker announces $653m in Illinois 2024 production spend

By Reel Chicago Apr 16, 2025
While cities like Atlanta, New York, Manitoba, New Orleans, and even the UK continue to siphon off large-scale productions from Hollywood, Illinois is proving it can compete—...
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Goody’s hacks pain at Mile 20 with Smile 20 AI Activation from FCB
  • SOCIAL MEDIA

Goody’s hacks pain at Mile 20 with Smile 20 AI Activation from FCB

By Reel Chicago Apr 16, 2025
Every marathoner dreads Mile 20. It’s where energy levels flatline, legs turn to lead, and the mental battle begins. Known as “hitting the wall,” it’s the point when sh...
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Oscar nom Sara Nesson directs Poise, a film supporting women in menopause
  • CREATIVE

Oscar nom Sara Nesson directs Poise, a film supporting women in menopause

By Reel Chicago Apr 16, 2025
Poise, the leading brand for light bladder leak protection, is taking on a critical gap in women’s healthcare with a new initiative focused on supporting perimenopausal and m...
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Quriosity Productions banks on Sophia Banks
  • REEL MOVES

Quriosity Productions banks on Sophia Banks

By Reel Chicago Apr 15, 2025
Quriosity Productions has added a major creative force to its roster, signing acclaimed director Sophia Banks for commercial and branded content representation. The announcemen...
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Quriosity Productions signs director Didier Charette
  • REEL MOVES

Quriosity Productions signs director Didier Charette

By Reel Chicago Apr 15, 2025
Director Didier Charette is joining the Quriosity Productions' roster after having completed two productions for them in the last few months, both for BarkleyOKRP and their Pre...
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Radio Bob Monachino, award-winning audio creative, passes
  • In memoriam

Radio Bob Monachino, award-winning audio creative, passes

By Reel Chicago Apr 14, 2025
Beloved radio creative director and longtime industry icon Bob Monachino, affectionately known to many as Radio Bob, passed away at his home in Palm Springs on Sunday. He was a...
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UScellular shows love to its own customers
  • CREATIVE

UScellular shows love to its own customers

By Reel Chicago Apr 14, 2025
In an industry where flashy promotions and "switch-to-save" deals reign supreme, UScellular is doing something refreshingly different: showing love to the customers who are alr...
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Subway picks Leo New York for U.S. creative
  • ACCOUNT WINS

Subway picks Leo New York for U.S. creative

By Reel Chicago Apr 14, 2025
Subway just made a major move in the advertising game — and no, it’s not another footlong deal. Following a competitive review, Subway has handed its U.S. creative account ...
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Leo Chicago boards Southwest Airline’s creative lineup
  • ACCOUNT WINS

Leo Chicago boards Southwest Airline’s creative lineup

By Reel Chicago Apr 14, 2025
Southwest Airlines is shaking up its creative flight path. The airline has officially added Leo Chicago to its agency roster following a competitive review, bringing a fresh vo...
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