Citi has unveiled two new campaigns with long-time partner American Airlines, signaling the next phase in their deepened collaboration and marking Citi’s return to in-airport advertising for the first time in nearly a decade. Both campaigns were developed with Havas Chicago and built on the co-brand’s Travel On platform, designed to connect with travelers at every touchpoint—on the ground and in the air.
“Get Global” Card Launch
To introduce the new Citi / AAdvantage Globe Card, Citi rolled out the “green carpet,” symbolizing how the mid-tier card transforms travel into premium experiences. The campaign spotlights benefits such as four Admirals Club Globe passes, valid for 24 hours, and an American Airlines Companion Certificate, underscoring that global adventures are now more accessible.
The integrated launch features a custom soundtrack created with Art of Sound and Havas Chicago, reinforcing Citi’s culture-first marketing approach. With its upbeat tempo and travel-inspired lyrics, the song celebrates the global traveler in motion. Watch below:
“Get Global” debuted on October 30 across addressable TV, streaming platforms, digital video, social media, and OOH.
“Vacation Mode Is On” Airport Campaign
Citi’s second campaign marks a major return to airport marketing beyond Admirals Club lounges, rolling out across 10 major U.S. airports including Dallas/Fort Worth, LAX, Chicago O’Hare, Miami, Charlotte, Philadelphia, Phoenix, Washington D.C., JFK, and LaGuardia.
Building on the Citi / AAdvantage Travel On platform, the work positions the Citi / AAdvantage Platinum Select Card as the key to more rewarding journeys. With over 1,000 placements of immersive, full-bleed creative, the effort engages travelers from arrival to gate, onboard, and beyond—showcasing how every card tap brings members closer to their next destination.
Voices Behind the Work
“To elevate our 38-year partnership with American Airlines, we’ve created a bold campaign that introduces the Citi / AAdvantage Globe™ Card while expanding the reach of our Travel On platform,” said Elyse Lesley, Head of USPB Marketing & Franchise Development at Citi. “Pairing this launch with a custom soundtrack lets us speak directly to today’s global traveler and embed the co-brand within culture.”
Andy Malloy, EVP, Head of Strategy at Havas Chicago, added: “Travelers today are looking for experiences that feel intentional and aspirational. The Citi / AAdvantage Globe Card amplifies that confidence and swagger, rewarding their passion for exploration at every turn.”
Citi’s twin campaign rollout underscores the strength of its partnership with American Airlines and its continued push to blend cultural storytelling with modern media strategy.
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