Lapiz Integrated Hispanic Marketing topped the seven Chicago winners who were among the 68 U.S. winners of top prize Golden Statuette winners in the recent 2003 Mobius Advertising Awards.
Lapiz took a total of eight awards — five Golden Statuettes and three Second Place certificates. Cramer-Krasselt, Another Country and Leo Burnett each brought home two and Campbell Mithun one for TV. Grant-Jacoby won a Golden Statuette for mixed media and The Monogram Group for direct mail. Cramer-Krasselt also was one of six U.S. agencies nominated for Best of Show for its “Fired” campaign for AirTran Airlines.
The Awards Show and Reception was held Feb. 6 at the Directors Guild in L.A. Formerly a Chicago festival fixture for 30 years, this year’s competition attracted more than 5,000 entries from 33 countries. A total of 154 Golden Statuettes in all were awarded in television, radio, direct, package design, print and mixed media campaigns.
Grey Worldwide, New York was the champ with 10 television category awards. Next multi-winners were Arnold Worldwide of Boston with five, and Campbell-Ewald of Detroit with four.
Details: Besides Lapiz, three TV awards each went to Bent Image Lab of Portland, Ore., and harvest films of Santa Monica. Companies each taking two TV awards, in addition to Chicago’s Cramer-Krasselt, Another Country and Leo Burnett, were davidandgoliath, L. A.; del Rivero Messianu DDB, Coral Gables, Fla.; Bent Image Lab, Portland, Ore.; and FCB Healthcare West, San Francisco. La Agencia de Orci y Asociados, Los Angeles, won for both TV and radio.
Now in its 33rd year, the Mobius Awards were bought two years ago by former Chicago producer Lee Gluckman from founder Wil Andersen. A “mobius,” by the way, is a strip of paper, which, when twisted once and joined at the ends, presents a single edge and a single face reversing itself and continuing indefinitely.
For complete details, see www.mobiusawards.com.