Lakehouse Partners has added award-winning industry veteran Sean K. Burley to lead its digital integrations practice. Sean will partner closely with founders Larry Byrne and Paul Mavis to expand its growing digital practice.
His focus will be on supporting Lakehouse Partners clients as they seek to take advantage of innovations in digital creative production, delivery and technology integrations, while accelerating the introduction of new tools that Lakehouse Partners is developing.
Sean has led global and integrated creative production teams for many brands, including ALDI, Allstate, BMS, BP, CDW, Dunkin, Duracell, GSK, Horizon Therapeutics, Kimberly-Clark, Kraft-Heinz, IBM, Novartis, Novo Nordisk, Samsung, SC Johnson, Sears, Unlilever, and UPS, overseeing initiatives in digital, video, social and print.
“Sean brings a rare combination of progressive thinking, resourcefulness and craftsmanship to our team. Even when it’s never been done before, Sean finds a way to make it happen. He will undoubtedly be a critical asset to Lakehouse Partners as we continue to grow” said Lakehouse Partners Founder/CEO Larry Byrne.
“My role is to help Lakehouse Partner’s clients create creative content that is unique to a client’s tone & voice, while leveraging emerging technologies to maximum scale and delivery that directly raises brand awareness,” says Burley. “Technology, digital workstreams, along with advances in AI have made it possible to create, automate and distribute content models at rates never before thought possibly.”
Before joining Lakehouse Partners, Sean was most recently at Horizon Therapeutics (now Amgen), where he directed the in-house agency’s operations and creative production across all channels. He has also worked at Prodigious (Leo Burnett), Manifest, Lonely Planet, Sears, Ogilvy, and Harrison & Star, in his previous roles as Agency Director, Director of Content Studios, Group Director of Program Operations, Head of Marketing Operations, Director of Digital Content & CMS Operations.
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