Charlie Sheen is drinking beer but still retaining his sobriety. The actor has entered the non-alcoholic beer space with the launch of Wild AF, a brand he created with the Chicago-based innovation studio The Silent Group.
The debut release, Wild AF “Cold Gold,” is described as a crisp golden-style brew with a hint of citrus, toasted malt, and a clean finish. The company positions it as a ballpark-ready beer experience without the alcohol and without the aftermath.
Pre-orders open today at wildafbrewing.com in 6, 12, and 24 packs, with delivery promised by the holidays. Wild AF will also be sold through select online retailers, including Better Rhodes and The Zero Proof, a non-alcoholic marketplace.
The launch arrives as Sheen ramps up activity on multiple fronts, including a new biography titled The Book of Sheen and a global Netflix documentary release, AKA Charlie Sheen. To support the brand debut, Wild AF is rolling out The Case, a cinematic short that leans into noir stylings, spy-thriller energy, and Sheen’s familiar wit. Watch the teaser for the short, edited by The Colonie, below:
“Stories don’t end because you’ve reached the bottom of the page,” Sheen said. “Mine found another gear 8 years ago when I got off the booze, and switched to non-alc beer. During that time, the choices were vast, but the quality was sparse. I decided to change all of that and made my own, Wild AF. I think we can all agree that the morning belongs to the night before. Write your own story.”
“We knew the category wasn’t lacking choice; it was lacking conviction,” noted Ryan Perry, CEO of The Silent Group. “When I met Charlie years ago, his energy hit me like a ton of bricks. It was clear he wasn’t done writing his story. So we created Wild AF together, a non-alcoholic beer with sharp wit and fearless flavor that proves you don’t have to lose the wild to keep the clarity.”
“Charlie quit alcohol several years ago, but that never meant giving up good times or great tasting beer,” added Todd Christopher, Sheen’s longtime agent and Co-Founder of Wild AF and Head of Partnerships and Entertainment for The Silent Group. “Bringing him together with The Silent Group’s veteran operators and Harpoon’s brewmasters was about building a brand that proudly celebrates choosing clarity without sacrificing fun.”
Wild AF “Cold Gold” is available for pre-order now. Delivery is scheduled in time for the holiday season.
Wild AF is brewed in partnership with Boston-based Harpoon, which has produced award-winning beer for more than four decades. The team behind the brand says the category has plenty of options but needs a product with conviction and personality.
The creative matches the beer – Wild AF.
CREDITS:
BRAND: Wild AF Brewing
- CEO: Charlie Sheen
- Co-Founder: Todd Christopher
AGENCY: The Silent Group
- CEO: Ryan Perry
- Head of Content: Joie Mikitson
- Director of Design: Donnie Faires
PRODUCTION COMPANY: Tandem
- Director, Executive Producer: Tyler Jay
- Line Producer: Brent Martin
- Production Strategy: Brigette Whisnant
- Director of Photography: John Pingry
- Steadicam Operator: Jaron Tauch
- 1st Assistant Camera: Mike Gratzmiller
- Gaffer: Brian Lofthouse
- Key Grip: Samuel Linkes
- Hair & Makeup: Janis Allison
- Set Dresser & Props: John Amico
- Sound Mixer: Monty Buckles
- Teleprompter: Billy Frankie
- Set PA: Chris Woods
POST: The Colonie
- Joe Clear – Senior Editor
- Addy Bieniarz – Editor
- Tom Dernulc – VFX, Finishing
- Zach Day – Post Executive Producer
COLOR: Nolo Digital Film
Colorist: Mike Matusek
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