The viral video phenomemen “#LikeAGirl,” for Leo Burnett client P&G’s Always brand has not only captured the world attention with 48 million YouTube hits to date, but it has garnered the first of what surely will become an avalanche of recognition.
The 3-minute video, a seamless collaboration between Burnett’s Toronto and Chicago creatives, directed by Lauren Greenfield of Chelsea Pictures and edited by Cutters Kathryn Hempel, has won seven Clios, out of 52 top awards.
The video won a Grand CLIO for Public Relations (Brand Development), followed by a gold for Engagement and one for Public Relations (Corporate Image); silvers in Direct (Film), Digital/Social (Social Media) and Branded Entertainment & Content, and a bronze in Direct (Digital/Social).
Hempel, a seasoned Cutters’ editor/partner and a long-time favorite of Burnett creative teams, says the video was “very meaningful” to her and she feels honored to have been associated with the game-changing video “that helps empower young girls to be themselves.”
Cutters is still working on the video, currently subtitling it into 15 languages, which undoubtedly will further attract untold millions more viewers. Watch the video here.
Art exhibit of Hempel’s prolific work Oct. 9
Hempel will step forward on her own Oct. 9, when 365 pieces of artwork she created — one piece every day for a year — will be exhibited in the lobby of Cutters’ building at 515 N. State St.
“Art is a passion of mine,” she explains. “I’ve worked in art throughout my life, at college; I took classes at the Art Institute and work at it all the time. I do it late at night, a crazy time. It’s interesting my having done it every day,” working in pen and ink, acrylics, paint, and some sculptural pieces.
There is no one theme threading through the conceptual flow, she says, “themes just come up as I work.”
Some of her pieces will be available for sale.
The 55th 2014 Clio Awards Show Dinner takes place Oct. 1 in New York at Cipriani Wall Street restaurant. Whoopi Goldberg is the host; Jerry Seinfeld is the Honorary Award recipient and Brazil-based Washington Olivetto of McCann Worldgroup for Latin American and Caribbean will receive the Lifetime Achievement Award.