August a harvest of spot business

Don’t laugh, but spot business may be as accurate an economic indicator as any on Wall Street, just maybe not as scientific.

Consider: In recessionary times, corporations shrink their ad budgets and recut commercials. As the stock market improves and economic indicators become more positive, which they have, advertising budgets expand accordingly, especially for television.

So it was in August. For many companies it was the best spot revenue-producing month since recession gloom descended last fall and the largesse radiated out into virtually every corner of spot production.