As of Monday, April 28, Audio Producers Group (APG) will conduct its first session in a studio across the street from the Leo Burnett building, after four years as an outside-operated, in-house production service within the Burnett agency.
Partners Mindy Verson and David Kaplan purchased a new, 1,500-sq. ft. condo at 200 N. Dearborn, a 309-unit building recently converted to condos from rentals by American Invsco.
APG offers voicecasting, Verson’s expertise, voice recording, sound design, sound effects and manipulation, digital sound mixing and duplication. “We are more excited than I can express about this move,” says Verson of the Friday move.
“To have an incredibly talented sound design team such as the one we have, plus the services we offer that most other facilities don’t, makes APG a force to be reckoned with in Chicago.”
Verson and Kaplan feelthe new studio will allow them to grow their client base, which being within the agency might have been inhibited, and continue to service their Burnett clients across the street.
The new space, she says, “is bigger, better with more amenities,” and includes a full kitchen and a balcony with a beautiful view of Millennium Park.
Two other staffers are multi-award-winning engineer/sound designer Peter Erazmus, who’d been a CRC engineer/sound designer for eight years and joined in January, and designer/engineer Lucas Irvine.
Clients include Hallmark, Heinz, PetSmart, Samsung, Kellogg’s, Wrigley, Coca Cola, Orbitz, McDonald’s and Disney.
Verson spent 14 years at CRC, and had her own successful voicecasting business for four years prior to forming APG with Kaplan in March, 2004.
Kaplan had been CRC’s sales and marketing director for six years. He left the recording studio in 2002 with a change in management.
Vital statistics: 200 N. Dearborn, Ste 2705; phone, 312/944-9700. See