Thursday night’s Annual AICP Show: “The Art & Technique of the American Commercial,” as it’s formally designated, always bows June at New York’s Museum of Modern Art and, after touring major advertising cities, always ends in Chicago in November.
“This year,” says STORY’s Mark Androw, president of AICP/Midwest, “we look forward to a great evening celebrating the best work over the past year, in an exciting new venue.”
The guest list will extend to 1,200 attendees, many of them from out-of-town, largely production company executives and directors from Los Angeles and New York,” Androw comments.
Among the guests, flying in from New York for the occasion will be national AICP executives Mark Miller, president/CEO, Jane Nunez, VP/labor relations and Denis Gilmartin, VP/business affairs.
Androw was very enthusiastic about the 84-minute Show Reel of commercials, noting that this year, instead of 30-second spots, “the reel has a variety of longer pieces, for different kinds of media. There’s more complex storytelling because of the longer time frame and more international work.”
One of the longer pieces is Leo Burnett’s “Like a Girl” video for client Always, which claimed an award for excellence.
As for the new venue, the Show has moved from its longtime home at the Cultural Center, to the “industrial elegant” events space called Morgan Manufacturing, a West Loop factory building that predates the Chicago Fire of 1871, at 401 N. Morgan.
Androw assures “it’s excellent space, with great HD projection and good audio.”
Doors open at 5:30 p.m., screening, 6 p.m. and reception follows until midnight. Tickets, $175 in advance and $200 at the door, are still available and may be purchased here.