As health-conscious consumers continue to look for better alternatives to traditional baked goods, Brazi Bites have carved out a lane of their own with authentic flavor and simple, wholesome ingredients.
When founder Junea Rocha moved to the United States and found herself missing her family’s light, fluffy cheese bread, she called her mother in Brazil for the recipe. Inspired by Brazilian pão de queijo, a traditional cheese bread made with Cheddar and Parmesan, Brazi Bites soon found their way into American kitchens.
Today, those same airy bites are packaged as a heat-and-eat favorite made with tapioca flour, giving them their signature light texture while remaining naturally gluten-free. Whether served as a snack, an appetizer, or alongside a meal, the brand has grown quickly and is now recognized as one of Instacart’s fastest growing emerging brands.
Now comes a new thirty-second spot titled Calm Before the Chaos, created by SRW, the agency known for helping wellness brands reach mainstream audiences, along with Chicago-based The BMP Film Co. Fitting a big story into thirty seconds, the post was handled by The Colonie team, including editor Addy Bieniarz and motion designer Jeff Borowiak.
Editor, Bieniarz, keeps the storytelling clean and relatable, allowing the everyday moments to land without overcomplicating them. The pacing mirrors the rhythm of real life, moving from calm to controlled chaos in a way that feels familiar to anyone juggling family, friends, and last-minute plans.
“SRW was a fantastic partner on the Brazi project,” said Bieniarz. “Their team brought energy, humor, and a collaborative spirit to every step, helping us create work we’re really proud of and making the entire process genuinely enjoyable.”
“We are so excited to have Addy on our team,” said Bob Ackerman, partner of The Colonie. “She never stops pushing the edit to its highest potential, finding gems in each story. She’s also the nicest person you’ll ever work with.”
The Story
Calm Before the Chaos is instantly recognizable. A mom is finally ready to take a breath. Dinner is finished. The dishes are cleared. Just when the day feels done, someone needs more.
A hungry kid. A book club you almost forgot. A game-night crowd staring at an empty snack bowl.
The answer? Brazi Bites. Whatever the occasion, with Brazi Bites you’re always ready for more.
You sold me. I seriously went straight to Whole Foods the next day and picked up Brazi Bites for myself. Maybe I will share. Maybe not.
In thirty seconds, the piece does exactly what it sets out to do. It reminds loyal fans why they love Brazi Bites and gives new consumers a reason to add Brazi Bites to their shopping list.
LIST OF CREDITS
Brand: Brazi Bites
Agency: SRW
ECD: Maggie Tinsley
Production Company: The BMP Film Co
Director: Adam Moorman
Post: The Colonie
Executive Producer: Zach Day
Editor: Addy Bieniarz
Motion Design: Jeff Borowiak
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