We all know that over time, owners start to look like their pets. And with special moments lasting longer with Creamy Purrrr-ee…this could get out of hand! Creamy Purrrr-ee is a new irresistible treat for cats and a means to create spontaneous moments of enhanced bonding with your furry friend.
To highlight this, adam&eveDDB created a campaign that in a light-hearted way, shows consumers they can get more cat-time with Temptations Creamy Purrrr-ée. Directed by Benji Weinstein, the film was remotely produced in Canada, during lockdown.
The new spot plays off the concept of spending so much time with someone that you start to look alike – in this instance, an owner and his cat, Buttons. The humor comes from the man’s blissful ignorance that his face has actually started to take on the features of his feline friend and the slow realization once reality sets in.
Temptations Meaty Bites are made with real meat and no artificial flavors or colors. In fact, each soft, savory treat is made with 34% protein, so cat owners can feel good about satisfying those natural feline instincts. The new spot for Meaty Bites opens on a herd of treats running from a predator on the savannah. One of the treats falls victim to the cat, and we realize the savannah is closer to home than we think, as the voiceover says, “Treat your cat to easy prey with new Temptations Meaty Bites.”
TEMPTATIONS CREAMY PURRRR-ÉE CREDITS
adam&eveDDB:
Creative Director: Brad Woolf
Creative Director: Dan Bailey
Creative Director: Ben Stilitz
Creative Director: Colin Booth
Chief Creative Officer: Rick Brim
Producer: Michael McCarthy
Gutenberg Global producers: Eleonora Busia and Charlotte O’Reilly
Digital Producer: Tom Clift
Planner: Kit Owens
Senior Planner: Jack Spicer
Head of Planning: Milla McPhee
Social Creative: Phoebe Wright
Social Director: Bex Wilson
Head of Content: Jess Taylor
Project Manager: Alice Southam
Account Executive: Alizee Lawson
Account Manager: Harriet Carter
Account Manager: Clive Olamiju
Account Director: Sarah Cornish
Business Director: Loella Collier
Business Lead: Charlotte Cook
Managing Director: Fiona McArthur
Production Companies: Smuggler London | Steam Toronto:
Director: Benji Weinstein
Producer: Barty Dearden (Smuggler)
Line Producer: Christopher Scherk (Steam)
Executive Producer: Sara Wallace
MD: Fergus Brown
TEMPTATIONS MEATY BITES CREDITS
adam&eveDDB:
Creative Director: Brad Woolf
Creative Director: Dan Bailey
Creative Director: Ben Stilitz
Creative Director: Colin Booth
Creative: Zoe Nash
Creative: Sali Horsey
Chief Creative Officer: Rick Brim
Producer: Michael McCarthy
Gutenberg Global producers: Eleonora Busia and Charlotte O’Reilly
Digital Producer: Tom Clift
Planner: Kit Owens
Senior Planner: Jack Spicer
Head of Planning: Milla McPhee
Social Creative: Phoebe Wright
Social Director: Bex Wilson
Head of Content: Jess Taylor
Project Manager: Alice Southam
Account Executive: Alizee Lawson
Account Manager: Harriet Carter
Account Manager: Clive Olamiju
Account Director: Sarah Cornish
Business Director: Loella Collier
Business Lead: Charlotte Cook
Managing Director: Fiona McArthur
Production Company: Blink Ink
Director: Andy Biddle and Adeena Grubb
Producer: Dom Thompson Talbot
Executive Producer: Bart Yates
