TimberTech continues to reinvent the composite decking category – which has seen rapid growth during and post Covid – in a new ad campaign created by independent, full-service agency Two by Four and featuring celebrity TV host and interior designer Bobby Berk.
Bobby appears in national broadcast, digital and print creative, letting his fans and followers know why he chose TimberTech decking, while also showcasing his exquisite new Spanish-style Palm Desert home, Casa Tierra. Bobby’s most personal and ambitious design project to-date, he wanted to create a livable – and beautiful – outdoor space to take in the stunning desert views. Bobby hand selected TimberTech AZEK Vintage Collection for his outdoor renovation because it captured all the natural beauty of real wood without any of the maintenance.
“I love my TimberTech deck because I don’t have to worry about pesky upkeep, like sanding or staining. I know that with TimberTech, I have a deck that will last for decades. That’s why I partnered with TimberTech, the leading brand for beautiful, sustainable and premium decks,” stated Bobby Berk.
“TimberTech is a disruptor and leader in the decking category, just like Bobby Berk in interior design,” stated David Stevenson, Founder & CEO, Two by Four. “There could not be a more perfect brand and celebrity pairing to creatively convey the innovation and beauty of TimberTech.”
Two by Four has been working with TimberTech since 2018. Throughout the last four years, Two by Four has helped solidify TimberTech as a leader in the composite decking industry.
Creative Credits
Client: TimberTech
Campaign Title: TimberTech Testimonial Campaign
Agency: Two by Four
Agency Location: Chicago
Chief Creative Officer: David Stevenson AND Adam VonOhlen
Executive Creative Director: Bill Lindsey
Producer: Annie Tsikretsis
Account Director: Amy Corbett
Photographer: Dana Tynan
Director: Dana Tynan
Producer: Craig Fanning
Editorial Company: Two by Four
Editor: Harrison Raybuck
Producer: Annie Tsikretsis
Audio Mix: Cory Coken @ Noise Floor
Sound Design: Cory Coken @ Noise Floor
