Ken Jeong and
Terry Crews
share their
‘Hidden Talents’
in a new
campaign about
life insurance
State Farm’s Hidden Talents campaign — created by DDB and featuring actors Ken Jeong and Terry Crews — launched yesterday.
The campaign is inspired by the fact that that State Farm is just as much an expert on life insurance as they are on home and auto. In fact, State Farm received the J.D. Power award for the fifth year in a row for customer satisfaction in life insurance late last year.
In order to spread the good word to consumers, State Farm partnered with DDB to highlight this ‘hidden talent’ with the help of some familiar — and equally talented — faces.
State Farm’s Hidden Talents creative showcases the hidden talents of Ken Jeong and Terry Crews to demonstrate that the company that customers know and trust for home and auto is also the company that they can trust for life insurance.
The spots feature Jeong (who is an actual medical doctor) and Crews (who is a trained flutist) demonstrating their talents alongside real-life State Farm agents.
In one, Crews plays his flute (and throws in a trademark pec flex).
LET THEM SPEAK | STATE FARM COMMERCIAL FEATURING TERRY CREWS
In another Jeong examines an unusual X-Ray.
I’M IMPRESSED | STATE FARM COMMERCIAL FEATURING KEN JEONG
In both scenarios the State Farm agents explain that they, too, have a hidden talent when it comes to providing life insurance.
Hidden Talents comes to life in national broadcast, online video and social media. The broadcast spots will run across cable and network (FOX, NBC, CBS, ABC, CWN), and the social posts will live on Facebook and Instagram.
CREDITS
CLIENT: State Farm
Assistant Vice President Marketing, David Quinn
Marketing Director, Matt Coleman
Marketing Manager, Becky Hill
Marketing Analyst, Tammy White
Marketing Analyst, Liza Hawkins
Marketing Analyst, Ross Wheeler
CREATIVE AGENCY: DDB
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, DDB Chicago, John Maxham
Chief Production Officer, DDB Chicago, Diane Jackson
Executive Creative Director, Mel Routhier
Creative Director – AD, Brian Culp
Creative Director – CW, Katie Bero
Executive Producer, Matt Blitz
Executive Producer, Amy Turner
Group Account Director, Ben Gladstone
Account Director, Jake Lestan
Account Supervisor, Amanda Ouellette
Account Executive, Katie Murphy
Strategist, Jesse Bayer
PRODUCTION COMPANY: Biscuit
Director, Jeff Low
Partner/Managing Director, Shawn Lacy
Executive Producer, Jeff McDougall
Head of Production, Mercedes Allen-Sarria/Rachel Glaub
Producer, Grace Bodie
EDITORIAL: Arcade Edit LA
Editor, Will Hasell
Executive Producer, Crissy DeSimone
Producer, Anna Butler
Assistant, Josh Miller
AUDIO POST: 225 Studio
Engineer, Nicholas Papaleo
Producer, Cameron Aper
FINISH: MPC LA
Flame Lead: Andre Arevalo
Producer: Ciaran Birks
Senior Producer: Karena Ajamian
Executive Producer: Karen Anderson
TELECINI: Company 3
Colorist, Sean Coleman
Vice President/Short Film, Ashley McKin
TALENT: The Marketing Arm
Managing Director: Matt Delzell
Talent Director: Matt Fleming
Account Director: Alex Duncan
Send your campaign updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.
