Add acting to the illustrious resumes of FCB’s Global Chief Creative Officer Susan Credle, Deutsch North American Chief Creative Officer Pete Favat and 72andSunny’s Executive Creative Director Keith Cartwright.
The three appear in director Brian Billow’s (of O Positive) new AICP short film created to generate excitement for this year’s touring awards show. In the mockumentary, Billow claims he has heard that winning an AICP Award, combined with having one’s work archived by the Department of Film at The Museum of Modern Art (MoMA) – may altering top creatives in the ad industry.
In this “investigative” film, he uncovers examples of what for years had only been rumored to be the effects of this unique recognition of craft and artistry.
On a recent visit to Deutsch LA, Billow finds Favat hilariously channeling Andy Warhol, even renaming the agency “The Factory” (in a nod to Warhol’s famous art studio in New York). While he leaves Favat wandering Deutsch’s halls inviting the team to a party at Studio 54, Billow visits Cartwright of Saturday Morning fame, now transformed into Jean-Michel Basquiat. Finally, he ends up with Credle, who has found her inner Frida Kahlo – a seemingly normal occurrence – as she voices her concern over Favat’s extreme behavior.
Credle (whom I had the pleasure of knowing at Leo), Favat and Cartwright all have work in the AICP Show and AICP Next awards, and thus in MoMA’s film archive. It’s an amusing approach showing the AICP can poke fun at itself, as we all know how serious (and sometimes desperately ridiculous) creatives can be when it comes to awards.
ALSO READ: AICP announces curatorial committee
The AICP Awards premiere during AICP Week, June 12th – 14th in New York. The debut of the AICP Next Awards are the evening of June 12th at The Tishman Auditorium the AICP Show gala premieres on June 14th at MoMA. You can enter here.
CREDITS:
Cast
“Andy Warhol”: Pete Favat, North American Chief Creative Officer, Deutsch
“Frida Kahlo”: Susan Credle, Global Chief Creative Officer, FCB
“Jean-Michele Basquiat”: Keith Cartwright, Executive Creative Director, 72andSunny
Production
O Positive
Director: Brian Billow
Creative Director/Creative Concept: Brian Billow
DP: Adam Kimmel
Executive Producer: Ralph Laucella
Head of Production: Devon Clark
Line Producer: Craig Repass
Production Supervisor: Matt Willson
Editorial
Arcade Edit
Editor: Sean Lagrange
Producer: Adam Parker
Assistant Editor: Glen Montgomery
Executive Producer: Crissy DeSimone
Managing Director: Damian Stevens
Online // VFX // Color
Timber
Creative Directors / Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Producer: Jillian Lynes
Colorist: Miles Kinghorn
Flame Artist: Brian Shneider
Flame Assist: Brandon Harden
CG: Jeff Willette
Nuke: Cris Kong, Daniel Svaboe
After Effects: Cris Kong
Music
JSM Music
Sound Design
COPILOT Music + Sound
Executive Producer: Jason Menkes
Creative Director: Ravi Krishnaswami
Audio Post
Heard City
Mixer: Jeremy Siegel
Producer: Andi Lewis
Executive Producer: Sasha Awn
Equipment Rental
Galpin
Keslow Camera
Quixote
Website
Istros Media Corp.
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.
