The Jeep brand is turning up the humor, and maybe a little blush, with a new social media reveal starring comedian Iliza Shlesinger for the 2026 Jeep Grand Wagoneer.
In the long-form film “The Family SUV,” now live on Jeep’s YouTube channel, Shlesinger pitches a hilariously inappropriate ad campaign idea for the Grand Wagoneer to a room full of nervous Jeep execs. Her raunchy sales pitch highlights the SUV’s space, luxury, and safety in a way only Iliza could — referencing an honest review that called the Grand Wagoneer “a rolling Ritz Carlton … that’ll help set the mood.” Watch below:
“I was excited to work with Jeep on this unconventional campaign,” Shlesinger said. “They went for something different and weren’t afraid to parody the traditional car reveal. The Grand Wagoneer is beautiful, spacious — and hopefully, after seeing this film, there’ll be a few more babies out there to fill those three rows.”
The campaign, created by Highdive, rolls out with short-form cuts across Instagram, TikTok, Facebook, and X. It’s another example of Jeep’s recent push to inject wit and pop-culture relevance into its storytelling while spotlighting the SUV’s updated features and more accessible price point — now starting under $65,000.
“The new Grand Wagoneer delivers more value and sophistication than ever,” said Bob Broderdorf, Jeep brand CEO. “Iliza’s humor reminds us that it’s not just an SUV — it’s an experience built for families, comfort, and fun.”
Global CMO Olivier Francois added, “We wanted a reveal that entertained while keeping Jeep’s core promise — making people smile. Iliza nailed that balance.”
The 2026 Grand Wagoneer ushers in a new era for Jeep’s flagship SUV, offering three-row seating, massage seats, ambient lighting, and a best-in-class audio system. The brand also teased a range-extended electric model arriving later in 2026.
Alongside this cheeky launch, Jeep is also running its Monopoly Bonus Cash Allowance promotion through November 3, allowing customers to turn $500 in Monopoly Money into real savings on select new models. If the new Grand Wagoneer doesn’t make you want to start a family, Iliza’s pitch might.
CREDITS:
BRAND: Client: Stellantis / Jeep
- Chief Marketing Officer: Olivier François
- Chief Executive Officer: Bob Broderdorf
- Account Director: Tim Kuniskis
- Head of Creative Services: Randy Ortiz
- Advertising: John Millar, David Herkowitz
- Vice President: Wendy Orthman
AGENCY: Highdive (Chicago)
- Chief Executive Officer: Megan Lally
- Chief Creative Officers: Chad Broude, Mark Gross
- Executive Creative Director: Nathan Monteith
- Creative Directors: Rick Ewing, Jeremy Adams
- Art Director: Sydney Nitschke
- Copywriter: Kelsey Williams
- Group Account Director: Kaley Lambeth
- Account Director: Kelly Maise
- Account Executive: Kate Giroux
- Head of Production: Jen Passaniti
- Executive Producer: Lindsay Vetter
- Producer: Jenny Hoffman
- Business Affairs Director: Kelley Beaman
- Business Affairs Manager: Mary Williams
PRODUCTION COMPANY: Ruckus
- Director: JJ Adler
- Managing Director: Mino Jarjoura
- Head of Production: Adam Litt
- Line Producer: Andy Coverdale
- Director of Photography: Crille Forsberg
POST PRODUCTION/VFX: 1986
- President: Jen Passaniti
- Executive Producer: Larissa Berringer
- Producer: Paige Buschkoetter
- Editors: Matt Jameson, Andrew Maggio
- Edit Assistants: David Soto, Lilly Beck
- VFX Supervisor: Randy McEntee
- Flame Artist: Rex Carter
- Colorist: Jeff Altman
MUSIC/SOUND: Another Country
- Sound Engineer: Peter Erazmus
- Executive Producer: Louise Rider
- Managing Director: Tim Konn
REPRESENTATION/AGENT: Creative License
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