GERTRUDE, INC is continuing its growth momentum in its 20th year with a series of strategic leadership additions and promotions across creative and account management.
The global strategy, creative, innovation, and brand development firm has named Gary Fox Robertson as executive creative director, copy, strengthening its creative leadership bench with a veteran known for his deep copywriting pedigree.
Fox Robertson brings more than 30 years of experience to GERTRUDE, including a long tenure at Leo Burnett and award-winning work for brands such as McDonald’s, the US Army, Nintendo, Aldi, and Allstate. His career began in journalism and evolved into one of the most decorated copy careers in advertising, with honors including multiple Cannes Lions, Clios, Pencils, and a place in the Clio Hall of Fame.
GERTRUDE also promoted two longtime team members as part of its leadership expansion. Thais Centeno has been elevated to senior designer, while Justin Kamstra steps into the role of senior creative and content manager, continuing the agency’s emphasis on developing talent from within.
On the client leadership side, Lyndsey Middendorf has joined GERTRUDE as senior account and project management lead, where she will help guide work for Mattel and Fisher Price. Middendorf brings eight years of experience across brand strategy, project management, and production, with a background overseeing award-winning branding, strategy, and UX initiatives.
The additions reflect a period of sustained growth for GERTRUDE as it enters its third decade, reinforcing its creative and strategic leadership while continuing to scale its work with global brands.
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