State Farm is back for another season of football, continuing to highlight how having insurance isn’t the same as having State Farm. The campaign makes clear: in both football and insurance, “close enough” doesn’t cut it. It’s about showing up with the right team: trusted, proven and built to protect when it counts.
Two new spots, created by TMA, blend culture, humor and a diverse mix of star power to cement State Farm’s place at the intersection of sports and culture and drive home the message: close enough just isn’t enough.
One commercial, “Trainer vs Trainer,” teams Jake from State Farm with Grammy Award-winning singer-songwriter Meghan Trainor in a playful spot to show that having Meghan Trainor isn’t the same as having a certified athletic trainer – just as when it comes to coverage, having insurance isn’t the same as having State Farm. The spot also features Kansas City’s Patrick Mahomes and athletic trainer Julie Frymyer.
A second spot, “Captain,” highlights the not-so-subtle difference between a sea captain and Aidan Hutchinson, a Detroit pro football defensive captain. Because when you need a real leader, there’s no room for stand-ins.
Noted Alyson Griffin, State Farm Head of Marketing, “Football season is one of the rare moments when the whole country comes together to watch, making it a powerful stage for brands to shape culture. State Farm has become synonymous with sports and that’s not by chance – we are intentional on how we show up season after season. Built on a simple truth that having insurance is not the same as having State Farm, we are bringing this message to life with humor and star power from both on and off the field including Meghan Trainor, Patrick Mahomes, Derrick Henry, Aidan Hutchinson, Trey Smith and Jake from State Farm. It is a reminder that whether it is on the field or with your insurer, you want the best and close enough just does not cut it.”
Both spots debuted during the start of the 2025-26 pro football season.
STATE FARM 2025-26 Football Campaign
Client
State Farm
Chief Agency, Sales and Marketing Officer Kristyn Cook
Marketing Vice President Alyson Griffin
Marketing Executive Patty Morris
Marketing Director, Creative Content Greg Sutter
Manager, Creative Content Christine Williams
Sr. Creative Strategist John Ruebush
Creative Strategist Lauren Sheppard
Sr. Social Creative Strategist Denver Smith
Social Creative Strategist Kaylee Whicker
Campaign Manager Anna Francisco
Project Coordinator Monika Baricz
Producer April Cottrell
Sr. Line Producer Pam Thomas
Sr. Photographer Amber Riccinto
Multimedia Specialist Caleb Kilian
Multimedia Specialist Andrew Chartrand
Art Director Hollis Black
Creative Agency
TMA
Chief Creative Officer Harris Wilkinson
Executive Creative Director Rick Utzinger
Group Creative Director Whitney Hill
Creative Director Emma Quinn
Creative Director Nick Cernoch
Creative Director Jonathan Ozer
Associate Creative Director Scott Wolf
Associate Creative Director Mike Maloney
Sr Copywriter Hannah Pohl
SVP, Account Management Lori Thelen
VP Account Management Johnny Fitzsimmons
Senior Account Director Raisa Collazo Carmona
Account Supervisor Logan Newman
Sr Account Executive Alex Cooper
Account Executive Jamie Haas
Production & Business Affairs
Omnicom Productions
Executive Producer Ivo Knezevic
Social/TikTok Content Director Matt Poness
Senior Production Business Manager Kelly Lenthe
Senior Production Manager Cheryl Collins
Senior Talent Manager Renelle Fowler
Public Relations
Fleishman Hillard
Senior Vice President & Partner Libby Panke
Senior Vice President & Partner Steve Hickok
Senior Vice President Micaela Benedetti
Managing Supervisor Emilee Markin
Account Supervisor Sherelle Black
Account Supervisor Emma Stevens
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