2+ Cutters Detroit promotes Grosjean Executive Producer Mary Connolly and Managing Director Kurt Kulas announced last week that Cutters Studios Detroit office has promoted Justin Grosjean to editor. Grosjean first joined the company four years ago as an intern. However, he was already in the global spotlight for creative production. In 2012, Justin and his … Continue reading “Cutters, The Mill, The After Party in the news”
CHRIS BOOTHE, CEO OF MEDIAVEST|SPARK is the 2016 recipient of the Chicago Advertising Federation’s (CAF) Silver Medal Award, which recognizes a distinguished member of the Chicago advertising community for their career contributions and accomplishments.
He will be feted at the Jan. 17 CAF dinner in his honor at the Radisson Blu hotel.
NORTHWESTERN MEMORIAL HEALTHCARE hired a new marketing officer: veteran Chicago adman Mark Modesto, who joined from his role as CEO of Ryan Partnership. He will oversee marketing relations for the hospital’s network of seven affiliated Chicago area hospitals.
“With Mark’s considerable experience,” said President / CEO Dean Harrison, “he will be able to elevate the Northwestern medical brand experience for the patients and communities we are privileged to serve.”
TOP ECHELON CHANGES in the leadership team at Leo Burnett’s Arc have put Chris Cancilla into the US CCO seat. Karuna Rawal was promoted to Arc US president and Chief Strategy Officer of Arc Worldwide, while Bob Raidt was upped from global president to global CEO.
Cancilla will oversee 150 employees in Arc’s US office and has the responsibility for driving the agency’s creative culture. He reports to Britt Nolan, Leo Burnett new US CCO.
IT’S A WELCOME HOMECOMING for the massive Clorox portfolio of brands, globally, which has moved back to FCB after a 20 year run with DDB, following an account review that began last December.
The account spent $269 million on measured media on its main brand in 2015.
The household product giant ended its 71-year relationship with FCB’s San Francisco office in 1996 when it consolidated its business at DDB. It was billing $71 million at that time.
A MCGARRYBOWEN CONTINGENT and Comma Music’s Managing Director Bonny Dolan are heading for SXSW for a Thursday, March 17 panel called “Inside Out: How Did This Song Get into That commercial.” Dolan shares the stage with the agency’s ECD Michael Straznickas, CD/writer Dave Reger, music producer Brandy Ricker and Steve Ross, director of content production.
TYLER JAY’S TANDEM, INC. conceptualized and produced another in the series of Grub Hub spots, the latest a video called “Winner Picks Lunch,” now airing nationally on broadcast and playing on YouTube.
“Uncle John,” the debut indie feature from producer Erik Crary and director Steven Piet is on its way to select theatrical distribution by Film Buff, barely six months after it took SXSW by storm in March.
ACTOR DAVID DASTMALCHIAN, an e
NEWS AT THE TOP. Creative veteran Nancy Hannon has returned to Leo Burnett as EVP/ECD to oversee creative for Kraft and Kellogg’s brands, making it a full circle back to the first agency where she worked for a decade.
CHICAGO CAN BOAST PRODUCTION HERE of two top-rated TV shows for Fox networks. Ratings for the Jan. 26 season opening of Towers Productions reality show “Strange Inheritance” was Fox Business Network’s highest-rated program launch ever for the network.
With 2014 having been an overall very good business year for the visual media indusry, what’s the forecast for the New Year? Overall, the seven suppliers the Reel interviewed said they are looking forward to an even bigger year, with confidence, new opportunities and, in one case, with relief.
BUSY WEEKEND, BUSY WEEK of events starts Thursday fright night as 2,500 guests (and counting) in costume congregate at the Bottom Lounge to attend Cutters’ “Bloodbath in Wonderland” annual Halloween party. And it’s no surprise that the event has been closed to RSVPs.
Chicago native Shira Piven, now of LA, is one of four prominent leaders in film and advertising who will be honored at Women in Film Chicago’s annual Focus Awards at a luncheon Wednesday, Nov. 5 at the Museum of Broadcast Communications.
The three outstanding local leaders receiving the honor are Susan Credle, Leo Burnett’s chief creative officer; Erin Sarofsky, film company owner and creative director, and Cristina Varotsis, feature producer and unit production manager on features and TV shows.
ONE AT OPTIMUS has boosted its directors’ roster to 11 with the addition of a trio of award-winning directors. They are LA-based Danny J. Boyle and Ben Chappell, both known to Chicago clients through past associations, and director/photographer Ben Fink of New York.
THE INAUGURAL FIFTH STAR AWARDS to honor “exemplary artists and arts institutions,” as proclaimed by Mayor Rahm Emanuel and the Chicago Dept. of Cultural Affairs and Special Events, (DCASE), will be presented Sept. 17 at a free program in Millennial Park.
It’s a basic axiom. If advertising campaigns don’t get refreshed, they usually get stale. And when ad campaigns become stale, that usually means consumers become less interested in them. The work doesn’t get noticed.
And worst of all, product sales can be negatively impacted.
For the past three years, Sponge/Chicago has been playing with a cute concept for client Sears Optical, an eye wear unit at Sears that, per a licensing agreement, is part of Luxottica, the world’s largest eyewear company.