How brands used nostalgia to shape the future in Super Bowl LVI
In 1995, Dr. Dre’s “The Chronic” was only available via a scratched CD and electricity was used to power household appliances including the family tube TV. In 2022, the entire
In 1995, Dr. Dre’s “The Chronic” was only available via a scratched CD and electricity was used to power household appliances including the family tube TV. In 2022, the entire
Highdive is back in the 2022 Super Bowl with Rocket Mortgage and Rocket Homes to provide the best commercial advertising entertainment. Two years ago it was Bill Murray in the
We are now less than 100 days away from Super Bowl LVI. Seventy-five to be exact. While the first quarter of the Big Game has yet to be played, ad
Congratulations to Highdive for once again landing atop of USA Today’s Admeter. The agency’s two 60-second Super Bowl LV spots for Quicken’s Rocket Mortgage were ranked number one and two.
Don’t get Super Bowl fatigue just yet. There’s a little bit more to our roundup. Cheetos is the big winner in strategic ad rankings with its “It Wasn’t Me” ad
Despite the CBS All-Access crashing right at kick off. Despite a somewhat lame, yet spectacle-laden Half-Time Show thanks to “Should have been nominated for a Grammy” The Weeknd. Despite atrocious
Heading into the Super Bowl, the question on my mind was “How much of 2020 is going to wind up in the 2021 Super Bowl ads?” Mercifully, it wasn’t all
McDonald’s has unveiled its :30-second for the Super Bowl – Thank You for Driving Thru – which will air shortly before kickoff. For years, McDonald’s has heard its customers’ favorite
Keeping their effort under wraps, Jeep announced it will debut one commercial during this Sunday’s (February 7, 2021) Big Game telecast. The spot will air in the second half of
If you’re as much of a fan of Super Bowl spots as we are you will enjoy seeing the complete list of our coverage right here. We’re making it easy
Chicago-based Numerator, a data and tech company serving the market research space, has launched a consumer sentiment study to understand how consumers plan to watch and spend regarding Super Bowl
Rochester, NY-based Partners + Napier has launched an effort to save Australian wildlife with the help of Superb Owl (@SuperbOwl_Saves), a character named for the search term that is most
The term “sucked” could have applied to the parade of mediocre, ho-hum spots that aired during Sunday’s big game. And so ends another Super Bowl season. The build up of
Female football scholarship winner Antoinette “Toni” Harris redefines what it means to be a hybrid in new RAV4 spot Toyota returns to the 2019 Super Bowl with a spotlight on
Together with Sprinklr, Twitter, and Papa John’s, the 3% Movement encourages fans to track purpose-driven campaigns by using the hashtag #3percentsb In its sixth year of generating real-time feedback to
“Some may say our new commercial is too hot for TV. We’ll let the audience decide.” Katy Marshall, Springboard The Reel Chicago team was not going to post anymore today,
Chicago agency teams with colorful candy to create the first-ever commercial performed as a live Broadway musical Last year, DDB Chicago and Skittles made Super Bowl noise by making none
This year, the commercials were the best part of the Super Bowl for everyone who doesn’t live in Boston or Philadelphia. In keeping with the couch potato, post-game, armchair tradition,
There were plenty of eye-popping fireworks during this year’s Super Bowl in terms of both offense on the field and the amount of high-profile celebrity helmed ads. While it was
Leo Burnett persuaded Kraft to bench the Hollywood celebrities and let real families take the field during this year’s Super Bowl. In a 30-second teaser titled “Calling All Families” posted