An animated 60-second video for Mike’s Hard Lemonade, a flavored malt beverage, was created by Sarofsky Corp. for Tris3ct’s client Mike’s Hard Lemonade Co. and launched on YouTube and Vimeo as a precursor to its summer campaign.
Erin Sarofsky’s five-year old design, concept and production company — the only one in Chicago that Hollywood calls on to create titles for blockbuster movies — is aiming for more business closer to home, namely commercials.
Last Friday, studio owner/executive creative director Erin Sarofsky of eponymous Sarofsky held a party to celebrate the theatrical release of Disney/Marvel’s “Captain America: The Winter Soldier,” for which her company, the underdog from Chicago, won the job of creating the titles. She and her 70 guests then went to see the movie in 3D at the ICON Theatre.
1+ In CHICAGO, Abelson Taylor, one of the world’s premier health and wellness advertising agencies, has promoted Erica Rivera from senior director to vice president of engagement strategy. She will oversee multichannel marketing strategy for all agency clients, supporting their success by helping create the most relevant and quantifiable experiences for their target audiences. She … Continue reading “Abelson Taylor promotes Erica Rivera to VP”
2+ Barbizon Lighting has compiled a resource list of discounted or free educational opportunities and tools for our industry. If you are aware of one not listed below send an email to Tobin Neis firstname.lastname@example.org with the item and a link and we can get it added! The lights will come up again; in theatres, on film sets, … Continue reading “Barbizon shares list of support resources for the industry”
3+ The Canopy at Chicago’s iconic upscale retail destination 900 North Michigan Shops was unveiled in late 2017 as a key part of a major reimagining of the 465,000 square foot shopping center. The unique media-architecture installation, consisting of ten LED digital skylights spanning 190 linear feet, delivers unexpected, compelling artistic video to shoppers on … Continue reading “Leviathan creates dynamic artistry for Canopy at 900 N”
6+ Editor’s Note: The world changed right before our very eyes. We now work, live, exercise and entertain ourselves in our homes. This is the new normal. In this new on-going series, we check in on ad agencies, production companies, post-houses, and anyone else who wants to talk about their personal experiences during this coronavirus COVID-19 pandemic. … Continue reading “When Dressed for Success means pajamas”
4+ ‘Just Mercy,’ ‘And Then We Danced,’ ‘Ready for War’ take top honors at 55th Chicago International Film Festival The Chicago International Film Festival today announced the winners of the Festival Audience Awards, presented by Xfinity. Voted by Festival-goers, the Audience Award for Best Feature goes to Just Mercy by director Destin Daniel Cretton. … Continue reading “ChiFilmFest announces 2019 audience winners”
3+ Aemilia Scott, Holli McGinley film follows a single mother living on the edge of Chicago’s Humboldt Park The 55th Chicago International Film Festival has announced the winner of The Pitch at the 5th edition of Industry Days: Three Hours, directed by Aemilia Scott and produced by Holli McGinley. The film follows a single mother … Continue reading “‘Three Hours’ wins ChiFilmFest’s $20K Pitch”
2+ Five film projects to compete for $20,000 awards package of in-kind goods and services The 55th Chicago International Film Festival announced a slate of five narrative feature film projects in active development that will be pitched in front of a live audience and a panel of distinguished industry judges during the Festival’s Industry … Continue reading “ChiFilmFest announces slate for “The Pitch””
1+ Key hires and promotions reinforce new Chicago studio and seamless continental workflow Visual effects and design studio Carbon is proud to announce the promotion of Phil Linturn to Managing Director of Carbon North America and Gretchen Praeger to Executive Producer of the Chicago office. Additionally, the company is excited to announce new hires including … Continue reading “Carbon strengthens roster across the USA”
4+ Master Classes with Oscar and Sundance winners are just a few of the events scheduled for October 17-20 program The 55th Chicago International Film Festival announced today the program for Industry Days (October 17-20, 2019) with an impressive list of guest speakers to inspire and illuminate the film and entertainment community. … Continue reading “ChiFilmFest unveils Industry Days agenda”
3+ “Knives Out” starring Daniel Craig among first round of films announced for 55th run, October 16-27 Mimi Plauché, Artistic Director of the Chicago International Film Festival, today announced titles selected for the Galas and Special Presentations programs for the 55th edition of the Festival. Offering movie lovers a first look at the year’s most … Continue reading “ChiFilmFest unveils Gala & Special Presentations programs”
3+ The NFL season is upon us and so are campaigns featuring NFL stars. Leo Burnett has teamed with Optimus to create Campbell’s Chunky soup’s gridiron effort, called “Champions of Chunky.” The official soup sponsor of the NFL’s spot, directed by Caviar’s Jonathan Krisel, features Dallas Cowboy QB Dak Prescott and New York Giants RB … Continue reading “NFL’s Prescott, Barkley are “Champions of Chunky””
1+ Football is back, thank god. As a Bears’ fan, I’m not thrilled that the Cheeseheads beat the them 10 – 3 last night during the NFL opener. But at least one Chicago team won last night and that would be DDB Chicago with their goofy new State Farm work that features rival QB’s Aaron … Continue reading “Rodgers, Mahomes talk agents in new State Farm work”
6+ Chicago excels at beer, insurance, sea creatures, pickup trucks, romance, and sweet-smelling toilet bowls Outside the realm of direct advertising, the technique for measuring the success of a commercial can be somewhat fuzzy. Using a digital yardstick that combines Google analytics, social media engagement, and our thumbs-up button, we’ve determined the most widely acclaimed … Continue reading “The year’s biggest posts about commercials”
7+ The number of big stories from 2018 is far too great to fit into one article, thankfully. But we’ve tried. Using a combination of Google analytics, social media engagement, and our own thumbs-up button, Reel Chicago has compiled a list of the most widely read stories from the last twelve months. To get a … Continue reading “A look back at the stories that defined 2018”
4+ The Chicago-based, specialized creative agency adds staff in creative, account, production and development disciplines (Chicago — 5 November 2018) The principals of specialized creative agency Leviathan are very proud to announce several key new hires and promotions expanding their creative, account management, production and digital development strengths. The full-time staff additions include ACD … Continue reading “Leviathan announces massive staff expansion”
6+ Mobile technology’s impact on humanity comes to life in IBM Mobile’s thrilling interactive film, Outage created in partnership with Los Angeles-based Merman and directed by Brad Turner for Ogilvy New York. The director of Homeland, 24, and Designated Survivor, Turner applied his talent for high intensity narratives and passion for innovation in this one … Continue reading “Merman’s Brad Turner helms IBM film ‘Outage’”
8+ United Airlines’ new advertising campaign for the U.S. Olympic and Paralympic team is a fantastic combination of marketing, production, and support. Superheroes, created by mcgarrybowen’s New York office, celebrates the efforts of six employees and six athletes who will help the U.S. travel to and compete in the 2018 Winter Games, beginning on February … Continue reading “United debuts Olympic / Paralympic campaign”