The 71st Cannes Lions International Festival of Creativity continues to dazzle as the latest set of Lions were announced during the penultimate Awards Show. In the Brand Experience & Activation Lions, which celebrate comprehensive brand engagement, Pop-Tarts’ ‘The First Edible Mascot’ by Weber Shandwick claimed the Grand Prix. This unique activation introduced the Pop-Tarts Bowl … Continue reading Weber Shandwick wins Cannes Grand Prix for Pop-Tarts