energy BBDO Archives · | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

NEW WORK

Starbucks launches its first energy drink, Starbucks BAYA Energy

By Reel Chicago May 11, 2022

Starbucks has entered the energy category with the launch of Starbucks BAYA Energy, a ready-to-drink beverage crafted from caffeine naturally found in coffee fruit, as well as ...

AWARDS

Leo Burnett Chicago takes second place finalists tally for The One Show

By Reel Chicago Apr 27, 2022

Area 23 New York leads the way with the most finalists entries in The One Show 2022, followed closely by Leo Burnett Chicago. All finalists will win either Gold, Silver or B...

Reel Ad of the Week

In Energy BBDO’s Guns Down America campaign, survivors review guns

By Reel Chicago Apr 19, 2022

In an effort to underscore the danger of firearms and raise the standards of online gun content, Energy BBDO created a series of online gun reviews for Guns Down America, where...

REEL BUSINESS

Avocados From Mexico helps shoppers get ready for Cinco de Mayo

By Reel Chicago Apr 18, 2022

It's not Cinco de Mayo without guacamole. Avocados From Mexico (AFM), the number one selling brand of avocados in the U.S., is partnering with Mission and Modelo to help shop...

NEW WORK

MiraLAX’s Workstipation Reform fights stress in office bathrooms

By Reel Chicago Mar 12, 2022

As the nation debates when America’s workforce should return to their physical offices, a surprising trend has emerged – people’s dread about pooping in their office bath...

NEW WORK

EnergyBBDO campaign demonstrates Chicago’s influence around the world

By Reel Chicago Feb 1, 2022

Mayor Lori E. Lightfoot just announced the launch of the “Chicago Not in Chicago” campaign to show how Chicago has inspired so many other iconic cities around the world. De...

Year in Review

The Best of Chicago Advertising in 2021

By Colin Costello Dec 29, 2021

So, here we are at the end of another year. In 2021, we experienced more freedom from the pandemic during the spring and summer as cases lowered, but here we are, back in a kin...

Reel Ad of the Week

EXTRA’s ‘Chew It Before You Do It’ will get you through the holiday

By Reel Chicago Nov 24, 2021

After a year hiatus, this holiday season is expected to be exceptionally unique for many as families and friends gather – with their rusty social skills and all – for poten...

Events

Energy BBDO volunteers with 826CHI to bring kids’ words to life

By Reel Chicago Oct 14, 2021

Chicago nonprofit, 826CHI, is holding their biggest fundraising event of the year today, October 14th! “Eat Your Words” aims to raise enough money to ensure 750 local...

NEW WORK

Champion celebrates iconic franchise with Reverse Weave Week

By Reel Chicago Oct 12, 2021

Champion Athleticwear announces Reverse Weave Week! The week, full of giveaways and collabs, will run through October 19 to acknowledge the anniversary of their ...

Reel Ad of the Week

‘Maya’ continues Pearle Vision’s strategy to showcase Small Moments

By Reel Chicago Aug 24, 2021

Pearle Vision has launched their latest installment in the award-winning Small Moments campaign, a cinematic mini-movie titled "Maya," in which a young Indian girl goes from fe...

NEW WORK

Tequila Herradura rebranded in Energy BBDO campaign

By Reel Chicago Jun 29, 2021

Tequila Herradura launches its first-ever global campaign, “Extraordinary Awaits,” with a rebranded image and new :30 film. In a category that has become repetitive and exp...

NEW WORK

Gentleman Jack Tennessee Whiskey celebrates Milestones

By Reel Chicago Jun 1, 2021

Gentleman Jack Double-Mellowed Tennessee Whiskey has launched “Milestones,” the brand’s first spot in the global “Make it Count” campaign for the Jack Daniel’s bran...

NEW WORK

Old Forester’s Kentucky Turtle Derby is back

By Reel Chicago May 4, 2021

While no fan can ride a horse during the real Derby, Old Forester fans were given the chance to “ride” a turtle during the 2021 Old Forester Kentucky Turtle Derby. ...

NEW WORK

Earth Day: Lincoln Park Zoo’s price of extinction

By Reel Chicago Apr 23, 2021

Chicago’s Lincoln Park Zoo has announced their newest campaign, “The Price of Extinction.” Launching yesterday on Earth Day (April 22) the campaign draws attention to Ear...

NEW WORK

Phillips’ believes you deserve a good poop

By Reel Chicago Feb 17, 2021

Phillips’ not only believes that life is too short to be spent struggling with these problems, but that going should feel good. In a consumer study, nearly 40% of adults cla...

THE REEL BLACK LIST

RBL Spotlight: producer, Storm Smith

By Reel Chicago Feb 12, 2021

Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are maki...

NEW WORK

Energy BBDO’s new brand campaign for Home Instead

By Reel Chicago Jan 12, 2021

Home Instead, the leading provider of in-home care for older adults, has launched a new brand identity and campaign to promote the evolving organization. Created in partnership...

Year in Review

2020 in Review: Reel Chicago’s Biggest Stories

By Colin Costello Dec 31, 2020

What a year, huh? 2020, which felt like a decade, will undoubtedly go down in history as one of the worst years ever. And who will argue? Certainly not the staff at Reel Chicag...

NEW WORK

Kerrygold embraces family moments in new Xmas spot

By Reel Chicago Nov 12, 2020

The last two days of news are making the Reel Chicago team wonder if Energy BBDO has a secret farm somewhere. In the agency's new Kerrygold butter spot the Irish dairy b...