beer Archives · | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

Super Bowl

Miller64 says answer a math question, get a free beer

By Reel Chicago Feb 9, 2022

You may have heard there is a new light beer on the block with 80 calories. 80 calories, huh? Seems like … a lot for a super light beer. So Miller64, the OG extra light be...

REEL BUSINESS

Big Drop goes big for Chicago’s first National Non-Alcoholic Beer Day

By Reel Chicago Sep 29, 2021

Big Drop Brewing Co., the world's first craft brewery dedicated to non-alcoholic beer, is giving away free cases of non-alcoholic beer, Big Drop Pine Trail Pale and Galactic E...

CITY NEWS

Guinness announces Chicago taproom in West Loop

By Reel Chicago Sep 24, 2021

Irish heritage, tradition, grit, and resilience all run deep in Chicago, and in the not-too-distant future, so will Guinness roots. This great American city will be the ho...

REEL BUSINESS

11 beers from Molson Coors have been retired. Is yours on the list?

By Reel Chicago Aug 4, 2021

After a recent earnings report the Chicago based Molson Coors company has done some number-crunching and axing of some of our favorite economy beers. Miller High Life Light, an...

NEW WORK

Ballast Point announces: Big Gus and Wee Gus

By Reel Chicago Feb 26, 2021

Celebrating 25 years of craft beer innovation in San Diego, Ballast Point is pleased to announce the addition of two new offerings to its year-round portfolio: Big Gus and...

NEW WORK

Farewell, Work Holiday Parties — ‘Tis Miller Time

By Reel Chicago Nov 20, 2020

2020 has been filled with cancellations, but one thing that people are actually happy to have cancelled? Their work holiday parties. Miller Lite agrees: Cancelled work holiday ...

REEL BUSINESS

Affy Tapple + Phase Three Brewing = Affy Tapple Beer

By Reel Chicago Oct 9, 2020

Chicago-area Phase Three Brewing Company and Affy Tapple announced this week that they have joined forces to create a new craft beer, A Bushel of Apples. The beer harnes...

REEL BUSINESS

The Brewing Irish are partnering with the Fighting Irish

By Reel Chicago Aug 14, 2020

While this may not be the launch moment we planned for, when a partnership nearly two centuries in the making comes together, it's a reminder that history's best teams are buil...

Reel Ad of the Week

Explore delivers retro hazy 1985 Beer in a 1985 DeLorean

By Reel Chicago Jul 28, 2020

Can anyone come up with a better way to deliver the retro hazy IPA, 1985 Beer, than a 1985 DeLorean. Explore pulls this off in true "Back to the Future" style. This is one to t...

SOCIAL MEDIA

2020 Heritage Corridor Ale Trail launches passport

By Reel Chicago Jul 14, 2020

The Heritage Corridor Convention and Visitors Bureau launched their 2020 Heritage Corridor Ale Trail Digital Passport to help support its member breweries, tap rooms, and bottl...