Move over, Jason, Leatherface and Jigsaw. This Halloween, Snyder’s of Hanover, in collaboration with Leo Burnett, is giving the holiday a savory twist with their new character, Pretzelface. By blending horror-inspired elements with urban legend vibes, the campaign seeks to elevate Halloween from its candy-centric roots to a celebration of both sweet and salty snacks. … Continue reading Snyder’s of Hanover gets spooky with Pretzelface