THE GENE SISKEL CENTER of the School of the Art Institute never fails to delight when it comes to its annual fund-raiser, with a luminous Hollywood actor, director and producer, who, says SAIC, “advances the art of cinema.”
Continuing in this tradition is the June 15 “A Summer Soiree with Gwyneth Paltrow,” at the Ritz-Carlton. The versatile Oscar winning actress will be presented with a Renaissance Award celebrating her career.
She will discuss her career, her many diverse roles and the artistic process and a retrospective of film clips from some of her most notable performances will be shown. Presentation by SAIC president Dr. Walter E. Massey.
LEO BURNETT CHICAGO will manage the global agency’s newest account — taking on the creative duties for Pfizer Consumer Healthcare’s heartburn medication Nexium as it makes the giant leap from a prescription drug to over-the-counter medication.
More than 200 Burnett employees from the Chicago, London, Paris and Berlin offices contributed to the pitch. Nexium had third-quarter 2012 sales of more than $1.4 billion
PROGEAR’S TWO SEMINARS Wednesday, Feb. 26, on all aspects of the new Canon EOS 1DC digital camera, were booked almost instantly following the recent announcement of the event.
Nonetheless, ProGear invites you to attend the 6:30-9:30 p.m. Open House and visit with vendors Canon, Profoto, the world’s leading manufacturer of photography lighting systems, Sound Devices, built for production professionals worldwide and Bolt Productions a major full-service Dallas studio, and ProGear, of course, at 1740 W. Carroll.
MCGARRYBOWEN’S DOWNSIZING — or “restructuring to better align with client needs” as announced – amounted to the downsizing of 10 employees across all departments, or 5% of the Chicago workforce.
THREE LOCAL LEADERS are among the AICP Show’s 45 person Curatorial Committee: Burnett’s CCO Susan Credle; DDB’s Diane Jackson, executive director of integrated production and Comma founder/CD/composer Larry Pecorella. The show will be held June 6 at New York’s Museum of Modern Art.
Also: Havas Worldwide’s CCO Jason Peterson is among the six elite Executive Jury Members (a.k.a. judges) of the 2013 New York Festivals. Re:think Studios’ ESPN spot is the only Chicago entry among the 1,500-ish finalists, with winners to be announced at a ceremony held at NAB April 6.
TWO OF THE TOP 10 top social media savvy agencies, as surveyed by website Agency Post were Havas Chicago for Sauza Tequila’s “Make it with a Fireman” and Hy Connect’s “Dirty Dog Contest” to grow Facebook followers for the launch of Wahl Clipper Corporation’s new line of pet shampoo.
The Sauza Tequila video had 3 million views and generated more than 40 million impressions Sauza sales for the early May Cinco de Mayo period grew almost 17%.
“The Dirty Dog Contest” attracted 400 unique entries, an 800% increase in “likes,” and Wahl gave a $5,000 grant to the ROAR rescue on behalf of the dog receiving the most votes.
What’s your story? Send it to email@example.com.