Richter Brothers create high-end interactive CD
for huge Dairy Management/NFL promotion

Richter Brothers Studios is getting ready to send its just-completed, high-end interactive CD to a replicator that will produce 1 million discs for grocery store distribution in October.

The 100-screen CD was created in just eight weeks for client Dairy Management of Rosemont, in a cross-promotion with the NFL.

Titled “Tips and Tools for a Slimmer Waist,” the CD is targeted at women and features milk, cheese and yogurt. The CD is free with the purchase any of those three dairy products during the promotion period.

CDs will be distributed to 8,500 grocery stores in November during the football season, said Jeremy Richter, partner with his brother David in the seven-year old multimedia firm.

“Tips” includes a journal to help dieters track their progress, football players’ recipes that incorporate the three dairy products, web links to health articles, health tips, workout exercises (in animation) and the Pro Bowl contest.

David Richter, lead programmer

Creative director Jeremy Richter was the conceptual designer and also created the introductory video. Marcel Morin was the graphic designer and also provided some illustrations, while Jessica Duenke created the illustrations and animations. Sarah Mueller was project manager. David Richter was lead programmer and Ed Grozich was supportive programmer.

Daniel Edelman Public Relations wrote the scripts for their Dairy Management client.

Recent videos-to-disk projects from their name-dropping client list: A cultural and historical video for new employee orientation for Computer Discount Warehouse of Vernon Hills; a promotional video taped in Washington, D.C. for Educational Tours, Northbrook; and a sales tool for Kerry America food seasoning company of Beloit.

“We’re starting to win international clients,” noted Richter, as the studio gears up for a production assignment in Germany.

The congenial Richter brothers are no relation to former Chicago director Robert Richter, “although we’re asked that all the time by our agency clients,” laughed Richter. Robert Richter now lives in L.A. where he often produces commercials for his former Chicago clients and works on independent TV projects.

The Richter Brothers Studios is located in soon-to-be enlarged 2,000-sq. ft. offices at 921 W. Van Buren; phone, 312/861-9999. See www.richterbrothers.com.