The prize spot for 5 Rabbits Brewery in Wicker Park was created by RHG Creative, produced by ShftFocus Productions and edited by Red Car. It was one of 34 entrants.
Brewers announced the teams they wanted to produce their spots at Rosa’s Lounge in Logan Square last April. The teams tapped had a month to deliver their spots to the breweries.
The first round of entries screened May 29 at the Double Door, judged by a panel from Digitas, Ogilvy and the Portfolio Center, which deemed RHG’s spot grand prize-worthy.
The winning team consisted of RHG CDs Gary Afredson and Bob (Radio Bob) Monachino, AE Todd Buckton; ShiftFocus Productions’ Frank Voznak and producer Joey Difranco; Red Car’s co-editors Adam Bruno and Patrick Wong, colorist Ben Winter, and EP Jon Desir; audio by Earhole Studios.
All 34 entrants got a keg’s worth of beer from the brewer they promoted with cash prizes for the three top spots.
Producing crowd sourcing commercials to help spur local business was the brainchild of entrepreneur Rich Seng who runs Gigity.TV.