Red Car Chicago is revving up with a new philosophy, fresh new talent and a determination to revive and elevate the Red Car brand to rank among the top three editorial boutiques in Chicago, says managing director Carrie Holecek.
Towards that end, Red Car hired editors Keith Kristinat from Utopic and Texas native David Rosenblatt, a freelance long-form and feature editor, along with three young men in their first jobs as assistant editors.
“Keith is a rising star who’s building a loyal fan base of agency clients, not just in Chicago but throughout the Midwest and David brings long format chops with great Hollywood and Austin credentials,” says Holecek. She joined Red Car just last May after four years as executive producer at The Whitehouse and 14 years in postproduction in Los Angeles.
Kristinat from the beginning of Utopic was an assistant from 2009 to 2011, then upped to editor. Prior to Utopic, he was an assistant at Optimus for three years. He has edited spots for Nintendo, Samsung, Coca-Cola, Kellogg’s, Bosch and Sears.
Returning to Red Car also marks a sort of homecoming for Kristinat. He and executive producer Jon Desir started their careers as interns with the company. “When Jon approached me with this opportunity and told me about the new things they have planned, I was sold on his enthusiasm,” he says.
Rosenblatt recently cut features in L.A.
Rosenblatt adds some L.A. feature glitz and glamour to Red Car, having been an independent editor on entertainment projects, including award-winning Hustle & Flow, Machete, directed by award-winner Robert Rodriquez, Bernie, and Me and Orson Welles.
In 2012, he edited the most recent installment of R. Kelly’s Trapped in the Closet saga. While on that assignment, he met Holecek, who began persuading him to consider a return to his earlier specialty of commercials at Red Car. Since Rosenblatt also liked Chicago’s vibrancy, he decided to make it his new home.
Kristinat and Rosenblatt replace Greg Sunmark, who recently moved to Reel FX in Austin, and Michael Coletta who shifted to Protein Editorial in December. .
They are part of a 12-person staff that includes veteran award-winning editor Bob Carr – who edited the McDonald’s/Burrell Super Bowl spot for Joe Pytka — and versatile Tim LoDolce, whose work includes both commercials and high-profile music videos.
The staff includes Smoke/Flame artist Christopher Elliott and assistant Derek Viramontes, and motion graphics artist Kevin O’Rourke. New recently hired assistant editors are Patrick Wong, Adam Bruno and Ben Winter.
Holecek calls new editors Kristinat and Rosenblatt “completely re-energizing” for the company. “They are contemporary, young talents that represent what agencies are asking for where the ad industry is heading from a creative and narrative standpoint. They are passionate about their craft and this inner passion is the foundation on which Larry Bridges founded the company.
“When you combine that with focused determination, creativity and great support, you’ve got the perfect formula for success.”