EVERYBODY ATTENDED OPTIMUS’ block party last Friday, making it certainly the biggest in its 18 year history of commemorating the week in which the present five owners bought the company from previous owner Anheuser Busch.
Open to the entire Chicago visual media community, Optimus hosted an estimated 3,000 guests, clients, competitors, friends and suppliers, starting at 2 p.m., with the last guests departing by 10 p.m.
“We bought 1,500 hot dogs and they were gone earlier than usual in the day,” says partner Craig Leffel, One at Optimus production director. “We served food from Volare (the restaurant across the street) throughout the party. People were festive and food and drinks were consumed in merriment and the weather cooperated by being perfect, sunny but not too hot.”
Surprise guests, to the uproarious delight of the guests, were from the Stanley Cup winning Chicago Blackhawks: Jim Cornelison, the Hawks ‘national anthem singer, Hall of Famer (1985) player Denis Saver, mascot Tommy Hawk and the Ice Crew cheerleaders.
The Ice Crew girls delighted the crowd at the end of the performances by throwing 100 specially-designed custom T-shirts, with the Stanley Cup and the Optimus logo, into the crowd.
“We’re proud that the party is a Chicago industry staple,” Leffel says. “It’s always open to everybody and we want them to have a good time.” See pictures here.
ON AN OPTIMUS BUSINESS NOTE, L.A.-based director Danny J. Boyle, known for TV show sketch comedy and a wide variety of national advertisers, helmed an 8-spot package for Unhealthy – the U of Texas Health Science Center at San Antonio, via the Richards/Carlsberg agency of Houston. The spots, about children’s brain development, were edited by Jim Stashauskas and Hoving Menakian.
CHANGING TIMES. A new title for Mark Egmon: VP/ marketing communications and brand management for The TEAM Companies, business services known for their expertise in union agreements, labor law and tax regulations. Egmon was a founder of the Illinois Production Alliance and operated Outer Radius, his own branded entertainment company.
HUM Music and Sound Design signed Nathan Skillicorn’s Heart, Brains & Nerve company as its Midwest rep for music production, sound design and music supervision.
KARTEMQUIN 2013 GALA, Sept. 20, City Lights & Cocktails on the Top of Chicago takes place in a magnificent private penthouse overlooking Millennium Park where last year’s event was hosted. Tickets, $150, go on sale Aug. 5 and judging by last year’s events, tickets will sell quickly.
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